Director, CRO
Posted 46ds ago
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Job Description
Director of CRO at ehouse Studio leading strategy and optimization for DTC brands via data insights and testing. Collaborating with cross-functional teams to drive measurable growth.
Responsibilities:
- Lead strategic engagements for DTC ecommerce brands, including discovery, CRO programs, ongoing retainers, and ad hoc consulting initiatives
- Serve as a trusted strategy partner to clients, providing expertise across site experience, merchandising, acquisition & retention, analytics, US and digital product roadmaps
- Partner with clients to develop and execute data-driven strategies aligned with both short- and long-term business objectives
- Identify conversion optimization opportunities across the full customer funnel, from landing pages and PDPs to checkout and post-purchase experiences
- Develop data-backed hypotheses and testing roadmaps in partnership with UX, Design and Development. Plan, execute and analyze A/B tests and experiments, translating learnings into actionable insights and prioritized recommendations
- Support continuous optimization through iterative testing and performance monitoring
- Conduct strategic analysis using a mix of qualitative and quantitative methodologies, including: User testing, surveys and interviews
- Persona development and journey mapping
- Quantitative data analysis and funnel analysis
- Competitive and heuristic audits
- ROI forecasting, revenue growth modeling, and CLV analysis
- Synthesize complex data into clear, compelling narratives and recommendations that empower clients to make informed decisions
- Collaborate closely with UX, Design and Technical Delivery teams to ensure continuity from strategy through execution across: New site builds and migrations
- Redesigns and feature launches
- Ongoing site optimization and maintenance
- Contribute to internal best practices, frameworks, and thought leadership related to CRO, UX, and eCommerce strategy.
Requirements:
- Bachelor’s degree in Marketing, Business, Analytics, UX, Psychology, or a related field (Master’s degree a plus or equivalent professional experience)
- Proven experience leading CRO or digital strategy initiatives, including mentoring team members, guiding cross-functional teams, and owning client strategy from discovery through execution
- Strong experience in eCommerce strategy, with a deep understanding of DTC business models and on-site conversion dynamics
- Hands-on experience with CRO principles, experimentation frameworks, and hypothesis-driven optimization
- Advanced proficiency in eCommerce analytics, with the ability to translate data into clear insights and prioritized actions.
- Hands-on experience with A/B testing and experimentation tools such as Intelligems, VWO, Optimizely, Shoplift, Visually, or similar
- Shopify platform experience
- Experience partnering with UX, Design and Development teams to bring insights and experiments to life.
- Experience conducting UX analysis, usability testing, and heuristics evaluations.
- Excellent communication and presentation skills, comfortable engaging both client stakeholders and internal teams
- Highly organized, detail-oriented, and able to manage multiple client engagements in a fast-paced environment
- Proficient with Google Analytics (GA4)
Benefits:
- Professional development
- Flexible working arrangements











