Funnel Builder, CRO Specialist
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Job Description
Funnel Builder & CRO Specialist responsible for developing and optimizing sales funnels for non-toxic home products. Creating strategies and executing A/B tests to increase conversion rates.
Responsibilities:
- Develop funnel concepts and offer structures for cold traffic, upsells, cross-sells, and winback campaigns
- Design wireframes and high-fidelity page layouts optimized for direct response conversion principles
- Build pages end-to-end in Builder.io, including integrations with our ecommerce stack
- Create and manage A/B and multivariate tests -- form hypotheses, set up experiments, analyze results
- Own conversion rate optimization across the full purchase funnel, from landing page through post-purchase
- Collaborate with copywriters, media buyers, and brand to ensure message-to-market match at every step
- Monitor funnel performance daily and proactively identify drop-off points, friction, and opportunity
- Build and maintain a structured testing roadmap prioritized by revenue impact
Requirements:
- Proven experience building high-converting direct response funnels -- VSLs, advertorials, challenge funnels, subscription flows
- Deep familiarity with Builder.io -- you can build fast, clean, and responsive without a developer
- Strong grasp of ecommerce product page psychology -- hero, proof, objection handling, urgency, offer clarity
- Hands-on CRO experience: hypothesis creation, test setup, statistical analysis, and iteration
- Understanding of traffic temperature and how it should shape funnel structure and offer framing
- Ability to audit an existing funnel and produce a prioritized list of revenue-moving changes
- Comfort with analytics platforms (GA4, Triple Whale, or equivalent) to read funnel data independently
- Bonus Points
- Experience in the natural / non-toxic CPG space or household product verticals
- Familiarity with subscription and LTV-focused funnel models (free + shipping, trial, subscribe & save)
- Working knowledge of Klaviyo flows as they relate to post-purchase funnel sequencing
- Basic HTML/CSS ability to troubleshoot or fine-tune Builder.io builds
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