Director, Demand Generation
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Job Description
Capital One Software demand generation director owning integrated campaigns and SaaS pipeline growth. Leading marketing technology, sales alignment, team operations, and ROI accountability.
Responsibilities:
- Own the end-to-end demand generation strategy by segment, persona, and ideal customer profile across the full buyer journey
- Translate revenue targets into quarterly pipeline and campaign plans and forecast with data-backed accuracy
- Refine ideal customer profiles, target account lists, and segmentation with RevOps, Sales, and Product Marketing
- Develop and lead integrated full-funnel campaigns across digital, ABM, nurture, webinars, content syndication, and partner/co-marketing engagements
- Differentiate messaging, creative, and demand generation offers using buyer insight and competitive positioning
- Run continuous experimentation and testing to optimize messaging, channels, offers, and conversion
- Build a scalable, privacy-aware demand engine using modern marketing technology
- Champion responsible AI use for campaign production, personalization, and analysis
- Ensure data quality, attribution discipline, and clean marketing-to-sales handoffs
- Govern marketing-to-sales SLAs, lead/account routing, and follow-up cadences
- Run joint pipeline inspection and coverage reviews with Sales leadership
- Improve conversion rates, velocity, and win rates by stage and segment
- Build, mentor, and grow a high-performing team
- Lead weekly, monthly, and quarterly operating reviews with demand metrics, accountability, and course correction
- Communicate plans, results, and resource needs to executive leadership
- Own demand generation budget allocation, reallocation, and ROI accountability
- Reduce CAC and improve payback period while sustaining pipeline coverage and growth
Requirements:
- At least 10 years in B2B marketing
- At least 5 years of experience in Software or SaaS demand generation
- Experience owning pipeline and revenue outcomes in a Software or SaaS marketing environment
- Experience across enterprise, mid-market, and/or product-led growth motions
- Strong understanding of modern marketing technology, CRM, marketing automation, attribution and BI, intent and enrichment data, ABM platforms, paid media, and demand analytics
- Leadership, hiring, and coaching experience
- Ability to communicate strategy and results to C-suite and board-level executives
- Understanding of funnel metrics, attribution models, cohort analysis, and pipeline economics
- Experience with category creation, international expansion, or channel/partner demand programs
- Familiarity with community-led growth and developer or technical audiences
- Experience operationalizing AI in marketing workflows
- Experience marketing to technical buyers or in data, cloud, or security categories
- Privacy-aware measurement expertise, including first-party data, consent, and modeling
- Capital One will not sponsor a new applicant for employment authorization for this position
Benefits:
- Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives (LTI)
- Comprehensive, competitive, and inclusive health, financial, and other benefits supporting total well-being
- Reasonable accommodations for applicants who require them
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