Director, DTC Customer Lifecycle Marketing
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Job Description
Director, CRM & Lifecycle Marketing leading marketing strategy for direct-to-consumer brands at HarperCollins Christian Publishing. Focused on email, SMS, and loyalty programs to drive customer engagement and revenue.
Responsibilities:
- Own lifecycle marketing strategy and execution across HCCP brands
- Advise on campaign strategy and channel optimization
- Lead Brand & Campaign Planning meetings
- Develop revenue forecasts and campaign projections
- Provide quality assurance for high-risk lifecycle campaigns
- Establish lifecycle marketing operating models and best practices
- Balance priorities across multiple brands
Requirements:
- 7+ years of marketing experience
- At least 5 years in lifecycle marketing (email, SMS, retention, loyalty)
- 3+ years of people management experience
- Proven lifecycle marketing strategy and execution across multiple brands
- Experience in ESP, SMS, and loyalty platforms (SailThru, Attentive, Yotpo preferred)
- Advanced analytics for multi-source data (ESP, SMS, loyalty, GA4)
- Strong partnership with creative and technology teams
Benefits:
- Comprehensive and highly competitive benefits package
- Health benefits
- Retirement and savings plans
- Caregiving support
- Emotional wellbeing programs
- Transportation benefits
- Elective benefits
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