Director, Market Access Marketing
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Job Description
Director of Market Access Marketing for Cristcot, driving market access strategy and payer engagement for ulcerative colitis therapy. Collaborating cross-functionally to optimize product reimbursement and access strategies.
Responsibilities:
- Lead the development and execution of market access strategies.
- Develop and implement payer marketing strategies to support product launch, patient affordability strategy, and lifecycle management.
- Lead payer segmentation, payer value proposition development, and messaging tailored to diverse payer audiences.
- Create tools and resources to support field access teams and payer account managers.
- Translate complex reimbursement and access challenges into clear, actionable marketing plans.
- Partner with cross-functional teams to ensure alignment of access strategy with brand objectives.
- Engage with external stakeholders to gather insights and foster advocacy for UC treatment access.
Requirements:
- Bachelor’s degree required; advanced degree (MBA, MPH, PharmD) preferred.
- 8+ years of pharmaceutical industry experience, with at least 5 years in market access or payer marketing.
- Proven success in developing and executing market access strategies for specialty or biologic therapies.
- Strong understanding of buy & bill models, formulary dynamics, and reimbursement pathways.
- Experience launching new products in competitive therapeutic areas.
- Ability to synthesize complex data and policy into compelling marketing strategies.
- Excellent communication, collaboration, and stakeholder management skills.
- Experience working with agencies and vendors to develop payer marketing materials.
Benefits:
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
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