Director of Analytics
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Job Description
Director of Analytics at Scratch Financial leading analytics for payments and lending products. Collaborating across teams to drive key commercial outcomes and lead a high-performing analytics team.
Responsibilities:
- Serve as the analytics partner to Sales and Marketing leadership for the Scratch Checkout payments business, owning pipeline analytics, funnel diagnostics, territory and segmentation analysis, and pricing/economics modeling.
- Build and maintain the source-of-truth reporting layer for partner acquisition, activation, and retention.
- Translate commercial questions into structured analyses that drive decisions on territory design, quota setting, channel mix, lead scoring, and partner lifecycle programs.
- Quantify the revenue impact of marketing investments and sales motions, partnering with Marketing on attribution, campaign measurement, and ROI frameworks.
- Set the analytics technology and tooling strategy in partnership with Engineering and Commercial peers, including BI platforms (e.g., Sigma, BigQuery), experimentation tooling, and CRM/marketing automation data flows.
- Establish standards for data quality, definitions, documentation, and AI-driven self-service enablement so business stakeholders can answer their own questions where appropriate.
- Define the go-forward analytics operating model to ensure the team is focused on the highest-leverage commercial questions.
- Translate company growth goals into quarterly and annual analytics roadmaps with clear deliverables and measurable business impact.
- Lead, mentor, and develop a team of high-performing, high-potential analysts.
- Collaborate with the team to establish quarterly KRs within our OKR framework, with an eye towards professional development aligned to business outcomes.
- Set clear goals, briefs, success metrics, and accountability frameworks for any external analytics partners or vendors.
- Support the team within Scratch’s culture of Owning Outcomes, Getting it Right over Being Right and Driving Innovation with an Eye towards Efficiency.
Requirements:
- 8–10+ years of progressive experience in commercial, growth, or business analytics roles, ideally in B2B, B2B2C, or two-sided marketplace environments.
- Proven people leadership experience, including managing senior individual contributors.
- Demonstrated success driving measurable commercial outcomes — pipeline, conversion, retention, or unit economics — through analytics and experimentation.
- Deep experience designing and reading out A/B tests and personalization programs in a consumer-facing or B2B2C product.
- Strong fluency with modern data stacks: SQL, dbt, cloud warehouses (Snowflake/BigQuery/Redshift), and BI platforms (e.g., Sigma, Tableau, Looker).
- Hands-on experience integrating analytics with CRM and marketing automation platforms (e.g., HubSpot, Salesforce) to support go-to-market execution.
- Experience partnering cross-functionally with Sales, Marketing, Product, Risk, and Finance, and translating between technical and commercial audiences.
- Background in FinTech, Payments, Lending, HealthTech, Animal Health, or regulated industries preferred.
Benefits:
- Unlimited PTO
- Covered healthcare
- 401k match
- Cell plan reimbursement
- Monthly recognition opportunities
- Learning platforms and resources for growth
- Equity retention policy
- Generous parental leave
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