Director of Growth
Posted 3hrs ago
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Job Description
Director of Growth overseeing full-funnel customer acquisition and revenue growth strategy for Cornbread Hemp. Leading in-house teams and managing key agency partnerships for brand development.
Responsibilities:
- Own Cornbread's full-funnel customer acquisition and revenue growth strategy.
- Lead and develop an in-house paid media team responsible for Meta and Google advertising.
- Oversee an in-house team managing influencer partnerships and the affiliate program.
- Manage the relationship with our Amazon agency partner, ensuring strong execution on listings, A+ content, and sponsored ads.
- Manage our SEO agency relationship and own the organic search roadmap.
- Lead the strategic launch of TikTok as a growth channel — both organic and paid.
- Manage, mentor, and grow an in-house growth team spanning paid media, influencer, and affiliate.
- Report growth performance to executive leadership with clear KPIs, insights, and recommendations.
Requirements:
- Proven track record of scaling DTC paid media budgets to $50M+ per year — this is non-negotiable.
- Deep hands-on expertise in Meta and Google advertising, including strategy, creative testing, and performance optimization.
- Experience managing a growth team — you know how to hire, develop, and hold a team accountable.
- Strong command of performance metrics: ROAS, CAC, LTV, MER, contribution margin, and channel attribution.
- Experience managing agency relationships for SEO and/or Amazon and holding them accountable to results.
- Comfort operating in a fast-moving, entrepreneurial environment with a bias toward execution.
- Data-driven decision-maker who balances analytical rigor with creative intuition.
Benefits:
- Competitive compensation including base salary, performance bonus, and equity participation




















