Director of Product Management – Education, Certification
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Job Description
Director of Product Management leading business and product strategy for education and certification products at AAPC. Focusing on the full product lifecycle management across B2C and B2B segments.
Responsibilities:
- Define the vision, business strategy, and product rollout roadmap for education, certification, and publishing offerings across B2C and B2B audiences.
- Own a structured lifecycle approach for assigned products from concept through growth, optimization, and retirement.
- Conduct market and customer research to identify trends, learner and employer needs, and gaps in the market across B2C and B2B segments.
- Develop business cases, pricing models, packaging recommendations, and revenue forecasts for new and existing products in both B2C and B2B channels.
- Partner with marketing to create go-to-market strategies, messaging, and campaigns tailored to B2C and B2B audiences.
- Work closely with instructional design, content development, and technology teams to ensure product vision and market needs are met.
- Review product analytics and customer feedback to drive ongoing improvements across content, experience, and commercial performance.
Requirements:
- 8+ years' experience in product management, preferably in education, e-learning, certification, or professional training industries.
- 4+ years' experience in a product leadership or business unit leadership position.
- Bachelor’s degree in business, marketing, education, or related field (MBA preferred).
- Proven ability to manage the full product lifecycle.
- Demonstrated experience developing strategies for both B2C and B2B products.
- Strong business acumen, including experience with P&L management, market analysis, forecasting, and pricing strategy.
- Excellent collaboration, communication, and stakeholder management skills.
- Data-driven decision-making with strong analytical and problem-solving abilities.
- Familiarity with learning management systems, credentialing platforms, and emerging learning technologies a plus.
- Excellent verbal and written communication skills.
Benefits:
- Competitive salary and benefits package.
- Flexible, remote work environment.
- The opportunity to make a significant impact on our business and work with a fun, collaborative team.
- Professional development and growth opportunities.
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