Director, Research
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Job Description
Director leading player, market, and competitive research for online casino and sports betting company. Guiding product, marketing, commercial, and player experience decisions through actionable insights.
Responsibilities:
- Lead and manage an ongoing player, market, and competitive research program across RSI’s regulated markets
- Maintain a competitive and market scorecard covering market share, feature and promotional parity, vendor and content exclusivity, competitive positioning, and player experience
- Lead, develop, and manage the Research team
- Conduct brand perception, positioning, campaign, and creative research with Marketing
- Validate Product roadmap decisions and feature prioritization using player and market evidence
- Inform pricing, promotional, vendor, and content decisions with Commercial
- Design and conduct qualitative and quantitative research, including user testing, focus groups, moderated interviews, and player surveys
- Identify player motivations, behaviors, needs, and friction points and translate findings into recommendations
- Facilitate research readouts with Product, Marketing, Commercial, and other stakeholders
- Establish a shared evidence base across Marketing, CRM, Product, Commercial, UX, Data/Analytics, Customer Support, and Design System teams
- Establish and manage a centralized research request intake process
- Develop and maintain a research prioritization framework
- Maintain a searchable repository of research findings, competitive intelligence, and market information
- Establish recurring research and insight readouts at least monthly
- Manage and brief external research agencies, data providers, and specialized vendors
- Monitor vendor and content exclusivity and provide intelligence for vendor and commercial decisions
- Partner with Analytics and Data Science to integrate research with behavioral, operational, and performance data
- Communicate findings through reports, presentations, and working sessions
- Monitor emerging trends in gaming, fintech, digital experiences, and adjacent industries
- Adapt research approaches to regional and cultural nuances across U.S. and international markets, particularly Latin America
- Establish a company-wide source of player, market, and competitive intelligence
- Connect research outcomes to acquisition, conversion, retention, and player value
Requirements:
- 8+ years of experience in player research, market research, consumer insights, user research, competitive intelligence, or a related research discipline
- Experience ideally within gaming, fintech, digital consumer products, or a comparable environment
- Expertise in player, market, consumer insights, or related research
- Ability to design, conduct, analyze, and apply qualitative and quantitative research to business decisions
- Expertise in competitive analysis, market share tracking, benchmarking, and market intelligence
- Experience translating research into actionable recommendations for Marketing, Product, CRM, and Commercial stakeholders
- Experience partnering with cross-functional teams and senior leaders
- Experience managing external research agencies, vendors, and data partners
- Knowledge of evaluating vendor and content exclusivity and related market opportunities
- Hands-on experience with research platforms such as UserTesting, Maze, Optimal Workshop, UserZoom, or comparable solutions
- Experience developing and managing intake and prioritization processes
- Strong written, verbal, presentation, and storytelling skills
- Ability to collaborate with Design leadership and Design System teams
- Familiarity with Figma libraries, design tokens, and pattern documentation is preferred
- Strong analytical thinking and curiosity regarding player behavior, market dynamics, and business outcomes
- Ability to manage multiple research initiatives concurrently
- Fluent in English
- Ability to travel occasionally, domestically and internationally
Benefits:
- Discretionary annual company bonus (Eligibility Varies by Role)
- 401(k) plan with 100% company match on the first 4%
- Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance
- Paid Time Off (Eligibility Varies by Role)
- Employee Assistance Program (EAP)
- Work-life balance initiatives
- Autonomy and personal freedom and responsibility
- Professional and personal growth opportunities
- Supportive, people-oriented atmosphere
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