Email Strategist
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Job Description
Email Strategist driving email and SMS lifecycle campaigns for Power Digital, a tech-enabled growth marketing firm. Managing automation, testing, reporting, and client strategy across growth accounts.
Responsibilities:
- Define and drive email marketing and SMS strategy for Power Digital Marketing clients
- Manage daily email marketing operations, including calendars, strategy, content, campaign builds, deployments, A/B testing, measurement, and reporting
- Build and manage automated email marketing programs with end-to-end tracking and measurement
- Collaborate with the creative team to ensure brand guidelines are followed in emails
- Report lifecycle program performance and provide recommendations to clients monthly
- Use data to continuously test, measure, and optimize email marketing programs
- Partner cross-functionally with internal digital channels
- Employ AI technologies to enhance and optimize business processes
- Use Power Digital's Nova ecosystem for departmental work
- Manage 5-7 enterprise or growth accounts
- Maintain below 10% client churn rate and hit defined EBITDA goals
Requirements:
- 2-5 years experience in email marketing strategy, production and end-to-end campaign management
- Strong analytical and strategic copywriting skills
- Understanding of A/B testing practices
- Ability to draw conclusions from data and take action accordingly
- Hands-on experience with email platforms such as Klaviyo, Hubspot, Braze, or similar
- SMS experience (preferred)
- Expertise in email best practices, including segmentation, deliverability, copy and design approaches
- Working knowledge of HTML/CSS for email coding
- Strong communication, rapport building and presentation skills
- Ability to navigate difficult conversations
Benefits:
- Equal Opportunity Employer
- Diversity and inclusion-focused workplace
- Opportunities to work with proprietary Nova technology
- Cross-functional collaboration with creative, content, web, and other digital channel teams
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