Digital Personalization Strategist
Posted 6hrs ago
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Job Description
Personalization Strategist designing Adobe Target experiences for Avantor, a global life-science products and services provider. Driving segmentation, experimentation, and data-informed digital customer journeys across web and mobile channels.
Responsibilities:
- Develop and implement personalized experience strategies supporting customer acquisition, engagement, and retention across digital channels
- Partner with Marketing, Product, and Content teams to align personalization with campaign objectives, lifecycle touchpoints, and segment-level goals
- Translate personalization ideas into scalable experiments, decision logic, and test frameworks
- Develop and refine audience segmentation strategies using behavioral, demographic, CRM, and lifecycle data
- Define targeting rules, segment logic, and eligibility criteria for dynamic content delivery
- Optimize targeting strategies based on campaign performance and customer behavior
- Lead A/B, multivariate, and rule-based personalization experiments across web and mobile experiences
- Define hypotheses, KPIs, and success criteria; document and conduct QA for experiments
- Analyze campaign results and build dashboards surfacing insights and audience behaviors
- Contribute to post-campaign reviews and identify personalization opportunities
- Serve as the personalization point of contact for Web Production, Creative, Content Strategy, CRM, and Demand Generation teams
- Collaborate on campaign planning and stay current on industry trends and platform updates
Requirements:
- High School Diploma required
- Bachelor’s Degree in Marketing, Data Science, Management Information Systems (MIS), or Computer Science strongly preferred
- 3–5+ years of experience in personalization, digital marketing, UX optimization, or marketing technology roles
- Proficiency with web analytics tools such as Adobe Analytics, Google Analytics, and Looker Studio
- Experience partnering with data and technical teams
- Familiarity with HTML, CSS, or front-end code structures and their impact on rendering and personalization deployments
- Experience with CDP platforms, CRM integrations, or audience orchestration tools
- Understanding of UX design, behavioral science, or CRO frameworks
- Experience in a B2B, SaaS, or multi-region environment with complex customer journeys
- Extensive hands-on experience with Adobe Target, Optimizely, Dynamic Yield, or other experimentation/personalization platforms
- Strong understanding of segmentation, lifecycle marketing, targeting logic, and A/B testing methodologies
- Exceptional cross-functional collaboration skills and ability to translate data into actionable insights
- Highly organized, detail-oriented, and comfortable working in Agile or matrixed environments
Benefits:
- Medical, dental, and vision coverage
- Wellness programs
- Health savings accounts
- Flexible spending accounts
- 401(k) plan with company match
- Employee stock purchase program
- 11 paid holidays
- 18 PTO days annually
- Volunteer time off
- 6 weeks of 100% paid parental leave (except in states that offer paid family leave)
- Learning experiences to support career growth and success
- Diverse, equitable and inclusive culture
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