Email and SMS Strategist
Posted 1hrs ago
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Job Description
Email and SMS strategist managing lifecycle campaigns, reporting, and client relationships. Helping Homestead Studio grow eCommerce brands through personalized email and SMS marketing.
Responsibilities:
- Serve as the primary point of contact and relationship manager for assigned client accounts
- Manage the email production process end-to-end, from ideation handoff to design through email build, scheduling, segmentation, and deployment
- Assist with logic for email and SMS campaigns and automation
- Manage and oversee Email + SMS account strategy, including segmentation, list growth, and A/B tests
- Execute and evaluate weekly, monthly, quarterly, and yearly email reporting with analysis and recommendations
- Work closely with the creative team to identify trends, share learnings, and recommend new strategies
- Coordinate projects for new email triggers, transactional emails, and special projects
- Stay current on email and SMS best practices and industry standards
- Recommend new approaches, innovative ideas, and technologies to deliver on KPIs
- Report to the Head of Strategy
- Work side by side with design and copy teams to optimize customer life cycles and help clients grow profitably
Requirements:
- At least two years of experience in email marketing
- At least one year of experience managing Email + SMS accounts and providing strategy
- Hands-on experience with Klaviyo, Postscript, and Attentive
- Experience segmenting email and SMS lists
- Client relationship management experience
- Experience developing marketing assets and collaborating with creative and e-commerce teams
- Excellent communication and analytical skills
- Proactive problem-solving mindset
- Heavy attention to detail and flawless execution of assigned tasks
- Ability to think strategically, work independently, and thrive in a fast-paced, collaborative environment
- Excellent interpersonal skills and ability to communicate among cross-functional teams
- Ability to work standard business hours, 9:00am–5:00pm, in ET, CT, MT, or PT time zones
- Bachelor’s degree preferred, not required
Benefits:
- Fully remote role
- Affirmative action and equal opportunity employment
- Reasonable accommodation for individuals with disabilities
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