TV, Video, Audio & Display Strategist
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Job Description
TVAD Strategist optimizing full-funnel TV, video, audio, and display programs at Tinuiti, an independent U.S. marketing agency. Driving measurable growth, incrementality, and media efficiency.
Responsibilities:
- Plan and improve full-funnel TV, video, audio, and display programs to grow new customers, revenue, and LTV
- Translate data and media learnings into clear decisions
- Run practical innovations and scale what works
- Use Bliss Point insights, including Forecasting, Always-On Incrementality, Brand Equity, Creative Insights, and Customer Insights, to focus investment
- Partner with Client Leadership, Media Investment, Econometrics, Creative, and Search, Social, and Commerce/Retail Media teams
- Turn business goals into TVAD plans across awareness, consideration, and performance channels
- Lead day-to-day client strategy and execution
- Present growth-focused updates and QBRs connecting media to revenue, CAC, LTV, and incremental reach
- Connect TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative
- Use DSP capabilities and optimization responsibly, pilot safely, measure, and scale
- Apply Bliss Point insights to budgets and innovations and provide structured product feedback
- Design valid TVAD tests, define success thresholds, maintain read cadence, and forecast impact and risk
- Explain and advocate for Tinuiti’s measurement and attribution framework
- Explain model caveats and support data/operations health
- Remove recurring waste such as unmanaged frequency, low-quality inventory, and overlap
- Help the Pod adopt better ways of working
- Mentor junior team members without direct reports
- Set annual Rocks and KPIs for complex clients
- Plan and adopt practical innovations with decisions and learnings recorded
- Drive responsible adoption of Bliss Point and platform optimization
Requirements:
- 5–7 years managing TV/video/audio/display at scale with end-to-end ownership, or 5–7 years in analytical roles with strong media analytics exposure
- Familiarity with DSPs/ad platforms, verification/IVT/viewability, audience/data usage, and frequency management
- Comfortable coordinating with publishers/PMPs/partners
- Experience with incrementality/lift and basic A/B tests
- Forecasting ability
- Ability to connect media to revenue, CAC, LTV, incremental reach/attention
- Advanced Excel/Sheets
- SQL familiarity preferred
- GA4 and platform analytics
- Clean documentation and communication
- Client-ready storytelling
- Clear expectation-setting
- Effective partnership with Econometrics, Creative, channel teams, and Client Leadership
- Identity/clean-room familiarity, attention metrics, brand lift studies, MMM/MTA literacy, YouTube, dynamic creative (DCO), and Bliss Point or similar platforms are nice to have
Benefits:
- Incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity
- Discretionary annual performance bonus
- Unlimited paid time off
- Fully remote environment
- Flexible time off
- 20 paid holidays
- Medical, Dental, Vision, Life & Disability
- Flex Spending Accounts
- Retirement match up to 4% of contributions at 100%
- Fringe
- Forma
- Unlimited Telemedicine and Teletherapy at no cost
- Thankful giving
- Equity
- Birthing parents receive 16 weeks of leave with 100% pay
- Partners receive 12 weeks of leave with 100% pay
- On-demand learning
- Mentorship program
- Leadership and management development programs and resources
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