Especialista SEO, LATAM
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Job Description
Especialista SEO impulsando el crecimiento orgánico de 365Scores, plataforma deportiva global. Liderando contenidos y estrategias SEO para Betting Zone y mercados hispanohablantes de LATAM.
Responsibilities:
- Identificar oportunidades mediante keyword research, análisis de SERPs, tendencias, competidores y content gaps
- Priorizar iniciativas según intención de búsqueda, potencial de tráfico, relevancia y conversión
- Diseñar y ejecutar estrategias SEO para mercados hispanohablantes de LATAM
- Analizar resultados y convertir datos en planes de acción
- Detectar oportunidades para nuevas páginas y optimización de URLs existentes
- Liderar la investigación SEO para la estrategia de contenidos
- Analizar intención de búsqueda y oportunidades de contenido
- Crear briefs SEO para el equipo editorial
- Definir estructuras, keywords, entidades, encabezados y enlazado interno
- Optimizar contenido existente para mejorar rankings, CTR, tráfico y conversiones
- Desarrollar estrategias para eventos deportivos, tendencias y contenidos evergreen
- Utilizar Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog o herramientas equivalentes
- Monitorear rankings, impresiones, clics, CTR, tráfico y conversiones
- Analizar resultados, generar hipótesis y medir impacto para optimizar la estrategia
- Identificar oportunidades relacionadas con indexación, rastreo, arquitectura web, enlazado interno y estructura de URLs
- Trabajar con equipos de Producto y Desarrollo para implementar mejoras
- Colaborar estrechamente con equipos de Editorial, Producto, Desarrollo y Growth
- Liderar iniciativas SEO de principio a fin y comunicar resultados de forma clara
- Impulsar el crecimiento orgánico de Betting Zone, la vertical de apuestas deportivas para LATAM, y participar en otros proyectos SEO del ecosistema deportivo de 365Scores
Requirements:
- +3 años de experiencia práctica en SEO
- Experiencia demostrable en crecimiento orgánico
- Conocimientos sólidos en keyword research, search intent, análisis de SERPs, content gaps y competencia
- Experiencia en SEO de contenidos, creación de briefs y optimización de contenido
- Buen conocimiento de SEO On-Page, enlazado interno y fundamentos de SEO técnico
- Google Search Console
- Google Analytics 4 (GA4)
- Ahrefs, Semrush o herramientas equivalentes
- Capacidad de análisis de datos y toma de decisiones basadas en métricas
- Pensamiento analítico y estratégico
- Autonomía, capacidad de priorización y orientación a resultados
- Habilidad para trabajar en entornos dinámicos y con equipos multidisciplinarios
- Interés por las tendencias de Google, IA y evolución de los buscadores
- Español nativo o nivel profesional avanzado
- Inglés conversacional para reuniones y colaboración con equipos internacionales
Benefits:
- Remote Latam
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