Fiber Commercial Marketing Manager
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Job Description
Commercial Market Manager leading market strategies and community engagement for T-Mobile’s broadband services. Focused on subscriber growth, revenue acceleration, and market optimization.
Responsibilities:
- Coordinate and execute Market-specific sales strategies, programs, market engagement, community partnerships, local events and marketing initiatives to increase market share, revenue, and profitability
- Oversee and execute the GTM Playbook, ensuring strategic alignment with market-specific demands and data-driven penetration strategies
- Monitor and analyze local market industry trends, competitor activity, and market conditions to inform business strategies based on real time performance
- Oversee, coordinate, and execute agreements with Multi-Dwelling Units, homeowner’s associations, and small business deals with corporate strategy and installation teams
- Implement comprehensive training and engagement programs to enhance sales teams' product knowledge, sales techniques, and customer engagement strategies
- Drive channel performance and execution, ensuring sales velocity and conversion are maximized
- Provide regular insights, data analytics, and performance reviews to leadership with actionable recommendations
- Utilize data to refine GTM strategies, optimize execution, and sustain long-term success
- Partner with operations team to ensure local installation groups are delivering on product promises to customers
- Align market strategies and tactical plans across paid, owned, earned media, promotional offers, and channel execution with the Quarterly Growth Plan (QGP) and broader business goals
- Collaborate with Acquisition and Pricing Teams to develop competitive pricing models and promotional offers tailored to local market conditions
- Monitor offer effectiveness and market competitiveness, making real-time strategic recommendations in collaboration with the pricing command center to maximize subscriber growth and profitability
- Build and maintain long-term partnerships with local authorities, permitting offices, and community leaders to ensure GTM readiness, remove potential build obstacles
- Serve as the local escalation point for critical market and stakeholder issues, ensuring alignment with business objectives
Requirements:
- Bachelors degree in Marketing, Communications, Business, or related field
- Advanced degree preferred
- 4 years of progressive experience in commercial sales, business development, or community engagement, with at least 2 years telecommunications, MDU, or fiber sales
- Strong leadership and ability to influence cross-functional teams
- Proven success in local market development in Broadband industry to drive market success
- Expertise in overseeing market intelligence, playbook development, and go-to-market strategies for accelerated penetration
- Ability to collaborate with sales and field marketing leaders to develop sales enablement tools that drive market share, revenue growth, and profitability across private properties and multiple product categories
- Strong analytical skills with experience in data-driven decision-making to drive business performance
- Financial acumen with knowledge of ROI drivers, forecasting, and budgeting to manage financial objectives
- Excellent interpersonal, written, and verbal communication skills, with experience presenting to Director Level
- Experience in the Residential Broadband Category (Fiber, MSO, ILEC, etc.) preferred
- At least 18 years of age
- Legally authorized to work in the United States
- Travel Required (Yes/No): Yes, up to 30%
Benefits:
- medical, dental and vision insurance
- flexible spending account
- 401(k)
- employee stock grants
- employee stock purchase plan
- paid time off
- up to 12 paid holidays
- paid parental and family leave
- family building benefits
- back-up care
- enhanced family support
- childcare subsidy
- tuition assistance
- college coaching
- short- and long-term disability
- voluntary AD&D coverage
- voluntary accident coverage
- voluntary life insurance
- voluntary disability insurance
- voluntary long-term care insurance
- mobile service & home internet discounts
- pet insurance
- access to commuter and transit programs
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