Field Marketing Manager, ABM
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Job Description
Field Marketing Manager executing Sprout Social’s account-based marketing strategy across priority vertical accounts. Bringing measurable impact through targeted programs and collaboration with sales teams.
Responsibilities:
- Execute holistic, consultative ABM programs across 1:1, 1:few, and 1:many cohorts—translating strategy into highly targeted, account-specific experiences that support pipeline creation and acceleration.
- Conduct account and industry research to inform personalized messaging, outreach, and program design, including insights into buying committees, competitive landscape, timing signals, and business priorities.
- Deliver white-glove support for priority accounts (1:1), ensuring a seamless, premium experience across all touchpoints—from first engagement through opportunity acceleration.
- Plan and execute targeted ABM tactics, including: Executive and field events (dinners, workshops, sporting suites, roundtables), Virtual and in-person webinars tailored to account and vertical needs, Strategic gifting and direct mail aligned to account insights and deal stages, Coordinated outbound plays in partnership with Sales and XDRs.
- Partner closely with Sales and XDR teams to align on account strategy, outreach sequencing, and follow-up motions that drive engagement and deal progression.
- Support personalization at scale by operationalizing research insights into repeatable ABM plays for broader cohorts.
- Track, measure, and report on performance, including account engagement, pipeline influenced, pipeline created, and deal acceleration metrics.
- Document ABM plays and learnings to improve repeatability, scalability, and cross-functional visibility globally.
- Continuously test and optimize ABM tactics, bringing forward insights and recommendations to evolve our approach and improve impact over time.
- Regularly report results and insights to Marketing and Sales leadership, as well as Marketing peers, by monitoring performance via marketing dashboards and analysis tools.
Requirements:
- 6–8+ years of experience in field marketing, ABM, demand generation, campaign, or integrated marketing
- Hands-on experience executing account-based or highly targeted marketing programs
- Strong project management skills with the ability to juggle multiple initiatives and stakeholders
- Track record of planning and running regional marketing programs aligned with sales targets
- Ability to analyze campaign metrics and provide actionable insights.
- Experience working with sales teams dedicated to verticals/industries, in particular Public Sector, Travel, Tourism and Hospitality, Healthcare, and/or Financial Services (preferred)
- Experience using ABM platforms (6Sense) and CRM/marketing automation tools (Marketo, Salesforce) (preferred)
Benefits:
- Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
- Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
- Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
- Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind.
- Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
- Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family.
- Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
- Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
- Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
- Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.
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