Field Marketing Manager
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Job Description
Field Marketing Manager working remotely to create demand and pipeline through regional marketing programs. Collaborating with sales and partners to execute strategies in assigned territories.
Responsibilities:
- Create quarterly field marketing plans that generate demand and increase funnel velocity in assigned territory using input from the regional sales team.
- Own end-to-end execution of regional programs, including virtual events, in-person events, executive roundtables, etc.
- Manage logistics, promotions, communications, SDR hand-offs, and post-program follow-up.
- Assist with the planning and execution of major tradeshows, conferences, and customer events within territory.
- Own the in-region field marketing budget; track spend and evaluate performance in terms of CPL, ROI, and pipeline contribution.
- Provide weekly and monthly program reporting, including event analytics.
Requirements:
- 3 - 5 years of experience in B2B field marketing or partner marketing.
- Proven experience supporting or partnering with sales organizations.
- Exceptional written and verbal communication skills.
- Proficiency in Microsoft Office, Google Workspace, and Salesforce.
- Comfortable managing multiple projects with attention to detail and tight deadlines.
- Proficiency with social channels (e.g., LinkedIn, X/Twitter) for event promotions.
- Creative thinker who enjoys identifying new opportunities to engage customers and prospects.
Benefits:
- Hybrid work environment
- Competitive salary, health, dental, and vision insurance
- 401(k) plan
- Opportunities for professional development and growth
- Generous vacation policy
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