Freelance Creative Lead / Senior Creative
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Job Description
Freelance Creative Social Lead shaping high-performing social content for Beautiful Destinations, a global travel marketing company. Directing creators, developing creative playbooks, and leading client project sign-offs.
Responsibilities:
- Own every creative call across the project, from reviewing location and shoot options for genuine content potential through to signing off the final creative and media plan.
- Concept social executions and hooks built to perform across TikTok, Reels and the wider social landscape.
- Translate client brand and social guidelines into a working playbook for fast, on-brand team decisions.
- Direct creators on treatment, tone and craft, and maintain quality standards.
- Lead sign-off on briefing packs and creative lock ahead of production.
- Collaborate with clients, creators and production teams for Beautiful Destinations, a global travel marketing company combining creative storytelling, an AI-enabled content platform and travel content data.
Requirements:
- Strong experience leading social-first creative, from initial concept through to final delivery.
- Proven track record creating high-performing social concepts, formats and hooks across TikTok, Reels and emerging platforms.
- Strong understanding of social trends, platform behaviours and audience engagement.
- Experience developing social creative playbooks and guidelines that turn brand strategy into actionable creative direction.
- Confidence briefing and directing creators, with a strong eye for tone, storytelling, craft and quality.
- Experience overseeing creative for shoots and productions, including locations, treatments, briefing packs and final creative sign-off.
- Strong creative judgement and ability to give clear, constructive feedback while maintaining a consistently high creative bar.
- Highly client-facing, with proven experience managing social retainers and creator-led productions.
- Flexibility to work across US hours when required.
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