Freelance Paid Search Strategist, Japanese – English
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Job Description
Freelance Paid Search Strategist managing Japanese Google Ads campaigns for Brafton’s content marketing clients. Optimizing localized keywords, ad copy, targeting, and performance reporting.
Responsibilities:
- Manage and optimize Google Ads campaigns for Japanese audiences, including Search, Performance Max and Display
- Translate and adapt ad copy for Japanese audiences while maintaining brand tone and cultural nuance
- Conduct Japanese-market keyword research using local tools and methods
- Analyze Japanese search term reports and keyword data to inform optimizations and negative keyword lists
- Provide strategic recommendations on campaign targeting, ad structure and messaging
- Prepare regional performance insights and metrics aligned with the global PPC framework
- Collaborate asynchronously with English-speaking teams across time zones
Requirements:
- Fluent in both English and Japanese (spoken and written), able to translate and adapt ad copy for Japanese audiences while maintaining brand tone and cultural nuance
- Proven experience managing Google Ads campaigns, including Search, Performance Max and Display, ideally for B2B clients
- Experience with local keyword research tools and methods relevant to the Japanese market, beyond Google Translate or automated translation tools
- Strong ability to analyze search term reports and keyword data in Japanese to inform optimizations and negative keyword lists
- Ability to provide strategic recommendations on targeting, ad structure, and messaging for Japanese campaigns
- Familiarity with regional performance reporting and preparing insights and metrics that roll up to a global PPC framework
- Comfortable collaborating asynchronously across time zones with English-speaking teams
- Minimum 2–3 years’ experience in paid media, ideally with international campaign management exposure
- Strong written communication skills for providing clear updates and context behind optimizations
- Native, Fluent or Professional Japanese language proficiency
- Experience with NAVER ads is a bonus, not essential
- Korean language proficiency is a bonus, not essential
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