Gamification Content Manager
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Job Description
Gamification Content Manager enhancing player experience to align with business goals. Developing gamification mechanics, analyzing data, and collaborating with teams in iGaming industry.
Responsibilities:
- Make the player experience more dynamic, rewarding, and enjoyable while aligning gamification with business goals;
- Develop and manage gamification mechanics such as missions, challenges, loyalty features, progress systems, achievements, and seasonal events;
- Work closely with Product and Promotions teams to integrate gamification into ongoing campaigns and player journeys;
- Collaborate with Product to ensure accurate implementation, placement, and user experience of gamification elements;
- Analyze player behavior and engagement data to optimize mechanics and increase retention;
- Identify new engagement opportunities and propose innovative mechanics tailored to different player segments;
- Ensure clear documentation, feature specifications, promo logic, and reward structures;
- Monitor live gamification features for errors, edge cases, or unexpected player behavior and escalate quickly;
- Align gamification initiatives with broader marketing, retention, and product strategies.
Requirements:
- Experience in iGaming (casino or sports) 2+ years, especially in CRM, retention, promotions, or gamification roles;
- Strong understanding of player motivations, engagement psychology, and lifecycle management;
- Ability to translate product concepts into actionable gamification flows;
- Familiarity with reward systems, segmentation, promo logic, and progression mechanics;
- Strong analytical mindset with the ability to work with data and engagement metrics;
- Ability to document features clearly and provide structured requirements for Product and Design teams;
- Experience with Smartico will be a plus;
- At least Upper-Intermediate level of English.
Benefits:
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
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