Graphic Designer – YouTube
Posted 15ds ago
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Job Description
YouTube Graphic Designer responsible for developing eye-catching thumbnails and working on commercial print projects. Join a growing digital media company scaling creator-founded brands remotely in the UK.
Responsibilities:
- Responsibility for developing thumbnail and titles for new videos and optimisation across our library of videos.
- Thumbnail Concept Development: Collaborate with our content team to brainstorm and develop compelling thumbnail concepts that align with the technical and educational content of our YouTube videos.
- Design marketing materials, physical brand extension products, and other commercial assets for multiple creator businesses.
- Use AI tools to enhance productivity, brainstorm more efficiently, and uplevel the technical execution of thumbnails.
- Visual Design: Create eye-catching thumbnails that effectively communicate the content, value, and intrigue of the video.
- Utilize image design software (e.g., Adobe Photoshop) to execute your ideas and bring them to life.
- Audience Analysis: Continuously research and analyze YouTube trends, audience preferences, and competitor thumbnails within the premium science and learning niche to stay up-to-date with best practices and optimize our thumbnail strategy.
- A/B Testing: Conduct A/B testing to determine the most effective thumbnails for our videos and iterate on designs based on performance data.
- Consistency: Consider consistency in thumbnail design to establish a recognizable and cohesive visual brand identity for our premium channels.
- Performance Tracking: Monitor the click-through rates (CTR) and audience retention metrics associated with your thumbnail designs and make data-driven adjustments accordingly.
- Collaboration: Work closely with the content team to ensure that thumbnails align with the content and educational messages of our videos.
Requirements:
- A strong understanding of YouTube trends and best practices for thumbnail design
- Adept at using AI tools to support ideation and enhance thumbnail execution
- Previous commercial experience with print and other digital media is required for this role
- Excellent level of technical knowledge in design software, such as Adobe Photoshop, InDesign or equivalent tools
- Creative thinking and the ability to generate innovative thumbnail concepts
- Excellent attention to detail and a keen eye for visual aesthetics
- Strong communication and collaboration skills
- Adept at analysing data and making data-driven decisions
- Self-motivated with the ability to meet deadlines in a fast-paced environment
- Prior experience working with premium science and learning YouTube channels is a benefit
- Blender or 3D modelling experience not essential, but advantageous
- Some experience working with educational/documentary content is a nice-to-have
Benefits:
- Work from anywhere with an allowance for tech
- Flexible hours
- Employee referral program
- The opportunity to work in a fast-paced, vibrant, dynamic, and innovative environment where you can learn and grow quickly
- A supportive, inclusive and collaborative team
















