Growth Insights & Analytics Lead – Temporary Contract
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Job Description
Growth Insights & Analytics Lead analyzing acquisition funnels and performance metrics at Rhythm Energy. Supporting growth decisions with strategic insights in a fast-paced environment.
Responsibilities:
- Monitor and analyze the full acquisition funnel across traffic, prospects, leads, and conversion rates across all channels.
- Track paid, organic, and lifecycle channel performance, surfacing trends and recommending changes in channel mix or spend allocation.
- Build, maintain, and improve dashboards (including Streamlit tools) that give the Growth team real-time visibility into KPIs.
- Detect anomalies in CAC, traffic, funnel conversion, or attribution, and deliver root cause analysis quickly.
- Build and maintain budget modeling tools that help leadership evaluate spend scenarios and optimize ROI.
- Apply Marketing Mix Modeling (MMM), regression, and correlation analysis to understand channel effectiveness and investment returns.
- Support “what-if” planning scenarios (e.g., shifting spend across channels) with data-backed recommendations.
- Audit and maintain GA4, Google Ads, and GTM setups to ensure accurate tracking and attribution.
- Lead A/B test analysis using strong statistical methodology, including sample sizing, significance thresholds, and clear recommendations.
- Deliver strategic growth insights that directly inform channel strategy, testing, budget shifts, or lifecycle improvements.
- Document methodologies, data sources, and logic so analysis is traceable and reusable across the business.
Requirements:
- Strong experience in growth analytics, marketing analytics, performance marketing analytics, or related commercial analytics roles.
- Advanced SQL skills and confidence working independently with large datasets.
- Strong Python skills for analysis, automation, and modeling.
- Experience analyzing acquisition funnels, CAC, conversion performance, and marketing ROI.
- Strong understanding of statistical testing and A/B experimentation frameworks.
- Ability to move quickly while maintaining high data quality standards.
- Strong business judgment — you can explain what changed, why it matters, and what to do next.
- Ownership mindset with the ability to operate independently and proactively in a fast-moving environment.
Benefits:
- Immediate impact. Step into a highly visible role supporting real growth decisions from day one.
- Ownership. You’ll be trusted to run with critical analytics and operate independently.
- Speed. Work in a fast-moving environment where strong insights quickly turn into action.
- Growth opportunities. Potential for extension or conversion into a full-time role.
- Mission-driven work. Help build the future of clean energy through smarter customer growth.
- Flexible setup. Remote-friendly with alignment to Houston, Texas working hours.
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