Growth Marketer – B2B
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Job Description
Growth Marketer (B2B) for TryHackMe, optimizing customer acquisition and engagement strategies in cybersecurity education. Collaborate across teams for go-to-market initiatives and measurable growth programs.
Responsibilities:
- Execute and optimise B2B growth programs to drive qualified pipeline, customer acquisition, expansion and cross-sell opportunities.
- Support demand generation across account-based and segment-based campaigns, outbound-assisted growth motions, and product-led and content-led acquisition paths.
- Partner with Sales to align targeting, messaging, and activation strategy.
- Support customer marketing initiatives that drive product adoption, upsell and expansion, retention and advocacy.
- Activate existing customers through campaigns and programs; support customer storytelling, case studies, and advocacy initiatives.
- Help translate customer insights into scalable growth programs.
- Support GTM execution for new B2B offerings and launches, including campaign setup and optimisation, channel execution and experimentation, performance tracking and iteration.
- Collaborate with Product Marketing and Brand to ensure GTM messaging is effectively deployed across growth channels.
- Track and report on growth performance across B2B initiatives: pipeline contribution, conversion and velocity, program effectiveness. Ensure programs are measurable and tied to clear business outcomes; share insights and recommendations across Growth, Sales, and Marketing leadership.
Requirements:
- 3–6 years experience in B2B growth marketing or demand generation, ideally in SaaS or technology.
- Hands-on experience executing and optimising B2B growth programs.
- Strong understanding of B2B funnels, Sales-assisted and product-led motions.
- Experience partnering closely with Sales and Customer Marketing teams.
- Data-driven mindset with comfort analysing performance and running experiments.
- Strong communication and collaboration skills.
- Experience in high-growth or scale-up environments.
- Experience supporting customer expansion or lifecycle marketing programs (Preferred).
- Exposure to account-based marketing or segmentation strategies (Preferred).
- Familiarity with cybersecurity, technical, or developer-focused products (Preferred).
Benefits:
- 100% Remote – Work from anywhere with at least 6 hours’ overlap with UK time.
- Flexi Time – Choose your own hours with a minimum 4-hour overlap with the UK working day (8am–6pm).
- Tools – A dedicated work laptop + accessories you need.
- Swag Pack – Start your TryHackMe journey with branded swag.
- Personal Development – £2,500 annual training budget for certifications and more.
- Company Retreat – Annual retreat, fully paid for by TryHackMe.
- Lunch on Us – We’ll cover your lunch order during recurring company virtual lunches.
- Health Insurance – Provided if public healthcare isn’t available in your country.
- Enhanced Maternity & Paternity – Above statutory requirements.
- 401k / Pension – Easy retirement saving with company contributions.
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