Growth Product Leader
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Growth Product Leader designing product experiences and optimizing user conversion in a remote role. Join Siigo to transform lives in the LATAM region as part of a growth team.
Responsibilities:
- Diseñas experiencias de producto que activan y convierten:
- Creas flujos de onboarding personalizados por segmento, experiencias de gamificación (challenges, badges, leaderboards), in-product marketing (banners, modales, tooltips), y uso de dashboards/features de valor que guían a los usuarios hacia momentos "aha" rápidos y conversión a planes pagos.
- Experimentas constantemente para optimizar el crecimiento:
- Defines hipótesis basadas en datos, diseñas y ejecutas experimentos A/B y multivariantes en flujos críticos, analizas resultados, y documentas aprendizajes para iterar rápidamente hacia mejores tasas de conversión.
- Optimizas el funnel completo de usuario free-to-paid:
- Identificas puntos de fricción en cada etapa del customer journey, implementas estrategias de urgencia y social proof, experiencias de upgrade, y reduces el Time-to-Value (TTV) para acelerar la activación.
- Tomas decisiones basadas en datos de comportamiento de usuario:
- Analizas product analytics profundamente (funnels, cohortes, retención, feature adoption), identificas patrones de uso, generas insights accionables, y priorizas iniciativas con mayor impacto en métricas de negocio usando frameworks como RICE/ICE.
- Coordinas con equipos cross-funcionales para ejecutar la visión PLG:
- Traduces necesidades de growth a requerimientos técnicos (PRDs), alineas roadmap con Producto y Tecnología, colaboras con Marketing en campañas de activación/nurturing, trabajas con customer para mejorar onboarding y facilitas rituales de growth para mantener momentum.
- Buscas soluciones innovadoras mediante automatizaciones e IA para apalancar los resultados sin tener siempre una dependencia en equipos de tecnología.
Requirements:
- Eres profesional en Ingeniería Industrial, Administración de Empresas, Mercadeo Digital, Diseño producto digital, Ingeniería de sistemas, Estadística, y/o afines.
- Deseable postgrado en Product Management, Product led Growth, Ecommerce, Growth Marketing, Innovación, Transformación Digital, diseño de productos digitales o afines.
- Cuentas con al menos 5 años de experiencia como Product Manager, con al menos 2 años enfocado en Growth o Product-Led Growth.
- Experiencia en diseño, optimización de funnels de conversión, ejecutando experimentos A/B y análisis de datos de producto, trabajando con equipos cross-funcionales.
- Cuentas con una certificación en Google Analytics o Amplitud.
- Manejo avanzado de herramientas de analítica digital como Google Analytics o Amplitude, nivel intermedio en A/B testing utilizando herramientas como Optimizely, VWO o Tasty, y nivel intermedio en análisis de comportamiento de usuario a través de plataformas como LogRocket, Hotjar o Microsoft Clarity.
Benefits:
- Trabajo remoto.
- Un equipo que apuesta por el aprendizaje y el crecimiento real.
- Un ambiente donde la innovación y la colaboración son el día a día.
- Beneficios que realmente hacen la diferencia.
Similar Jobs
Head of Product
Head of Product responsible for delivering product vision and strategy for Activate Group applications. Championing product management best practices to drive innovation and improvement within the product portfolio.
Senior Product Manager, Digital Ticket Movement
Senior Product Manager shaping digital ticket management strategies at Ticketmaster. Collaborating with teams to deliver seamless fan experiences and overseeing product development lifecycles.
Senior Product Manager, Operational Intelligence
Senior Product Manager leading automation and intelligent workflow initiatives at Wheel, focused on operational efficiency and team experience.
Lead Product Manager – Card Issuing
Lead Product Manager for building and scaling card issuing platform at fintech startup. Collaborate with banks and processors to ensure best-in-class card experiences.
Senior Product Manager
Senior Product Manager responsible for translating UK public sector needs into product direction. Partner with the Regional General Manager to align commercial and product priorities.
Temp Clinical Product Lead
Temp Clinical Product Lead at Headspace supporting clinical product partnership across high-priority product domains. Responsibilities include translating clinical requirements into product strategy, ensuring clinical integrity, and driving alignment.
Product Manager, Power Systems Solutions
Product Manager managing SMA's inverter portfolio across residential, commercial, and industrial segments. Leading product lifecycle and compliance for solar energy solutions.
EHR Lead Product Manager
EHR Lead Product Manager at GDIT leading modernization of Indian Health Service EHR system. Driving strategic initiatives, ensuring successful implementation, and managing client relationships.
Senior Product Owner – Healthcare Navigation
Senior Product Owner responsible for bridging business and engineering teams for healthcare navigation solutions at Alight. Focused on user-centered digital products that improve member experiences.
Product Manager
Product Manager for a platform improving lab testing quality and transparency in the food system. You'll drive product evolution and manage customer quality workflows.
Staff Product Manager
Staff Product Manager leading product strategy and development initiatives at Kindred's home swapping platform. Collaborating with co-founders and engineers to enhance core product experiences.
Senior Product Manager
Senior Product Manager in consumer finance overseeing product lifecycle and profitability. Collaborating cross-functionally to deliver superior customer experiences in regulated environment.
Product Manager
Product Manager at eBay for Nexpart, leading B2B ecommerce growth. Collaborating with enterprise customers to drive product development and increase operational efficiency.
Product Management Consultant, f/m/x
Product Management Consultant managing high-impact projects for Product People. Solving strategic challenges for digital-first companies across diverse teams with a flair for product management.
Associate Product Management Consultant – f/m/x
Associate Product Management Consultant working with clients on product management challenges. Solve problems in a dynamic environment while collaborating with diverse teams and senior management.
Product Owner – m/f/d
Product Owner overseeing the development of digital products in healthcare at AImax. Collaborating with management and teams while implementing user-focused solutions and agile methodologies.
Executive Director, Product Management – Enterprise Platforms – Mobility
Lead product management for S&P Global's next-generation enterprise platform. Oversee product strategy and execution for a major suite of applications aimed at the automotive industry.
Principal Product Manager – Yelp Assistant
Principal Product Manager overseeing Yelp Assistant, driving strategic vision and product development for conversational AI in local search. Collaborating with cross-functional teams to impact millions.
Senior Product Manager – Production Support
Production Support Product Manager at CVS Health overseeing underwriting incident management and improvement. Collaborating across engineering and business to ensure operational stability and enhancements.
Digital Product Manager
Digital Product Manager at Allstate transforming customer experience with AI technologies and advanced data analytics. Collaborating with cross-functional teams to prioritize and execute on product roadmaps for measurable outcomes.