Product Owner – Marketing
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Job Description
Product Owner driving improvements for AAPC's marketing website aapc.com. Collaborating with cross-functional teams to deliver actionable backlog items and measurable outcomes.
Responsibilities:
- Run the day to day - lead agile rituals for marketing engineering workstreams (planning, backlog refinement, reviews/retros) across a global team.
- Own, groom, and prioritize backlog for Marketing Engineering initiatives aligned to the Marketing PM’s roadmap.
- Write detailed user stories, tasks, and acceptance criteria that accurately reflect business goals and user needs.
- Partner with developers, stakeholders, UX/UI designers, Product, and content strategists to deliver initiatives end-to-end.
- Support feature and content delivery for aapc.com, including templates, landing pages, navigation updates, conversion improvements, and technical SEO needs.
- Act as the primary day-to-day liaison between Marketing Engineering and stakeholders in Marketing, the larger Product organization, Content, Design, and Engineering groups.
- Help maintain strong agile/product hygiene (clear definitions of done/ready, healthy backlog, visible progress).
Requirements:
- 5+ years experience as a Product Owner, Digital Project Manager, or similar delivery-focused role and comfort with technical product ownership
- Demonstrated experience working within the software development lifecycle delivering digital experiences and running teams within agile framework
- Savy with common delivery tools, including Jira/Confluence, Figma
- Strong ability to translate goals into structured requirements, user stories, and acceptance criteria.
- Excellent communication and stakeholder coordination skills.
- Strong attention to detail and commitment to high-quality delivery.
- Bonus points for experience running marketing sites, growth funnels and e-commerce chops, supporting CMS-driven marketing websites and/or martech ecosystems.
Benefits:
- Comprehensive benefits package including medical, dental and vision insurance
- Health Savings Account
- Generous PTO and Holiday Pay
- 401(k) retirement plan
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