Growth
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Job Description
Growth role driving consumer audience engagement for Zenith Health's pregnancy care products. Owns marketing execution and growth strategy to reach and support pregnant women.
Responsibilities:
- Build and own the full-funnel growth strategy: from awareness to activation to retention, building the playbook to reach the millions of pregnant women in the US each year
- Drive consumer acquisition across all paid and organic channels (search, social, SEO, email, influencer/affiliate, etc.)
- Own and optimize growth strategy and budget allocation across approaches, balancing near-term needs with longer term priorities
- Plan and run growth experiments — from influencer outreach to giveaways to paid ads and beyond
- Own content planning and creation for organic and paid campaigns, defining how we build and nurture long-term relationships with users across touchpoints
Requirements:
- You've successfully scaled a consumer product at an early-stage startup and are excited by this stage of growth
- You’ve built and managed paid marketing budgets with strong ROI; you have strong creative instincts and are eager to plan/execute creative (not just placement/bid strategy)
- You’re comfortable using data and analytical tools to inform decision making
- You have exceptional communication skills and get-things-done instincts
- You bring the ability to work independently and execute with velocity in a fast-paced, evolving environment
- You’re comfortable wearing many hats, learning new tools or approaches, and diving into both tactical and strategic work with excitement
- You have prior experience in a startup, early-stage, or a high-growth business during a period of rapid growth
Benefits:
- Ground floor opportunity to define marketing & growth functions from the earliest stages
- Ownership and autonomy from day 1
- The chance to build and scale access to something incredibly impactful for millions of women and families
- Collaboration with a passionate, hardworking, and kind team
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