Head of Content – Brand Storytelling
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Job Description
Creative leader shaping Marchay’s luxury travel narrative through impactful content and storytelling. Collaborating across platforms to enhance brand awareness and community engagement.
Responsibilities:
- Develop and lead Marchay’s content vision across social, editorial, video, email, and emerging platforms
- Independently generate creative concepts, campaigns, and storytelling opportunities
- Transform insider travel knowledge and member experiences into compelling, high-value content
- Establish Marchay as a leading voice in luxury travel and lifestyle
- Create content strategies that drive audience growth, engagement, brand awareness, and community trust
- Identify cultural, travel, hospitality, and luxury trends before they become mainstream
- Produce or oversee the creation of short-form video, social storytelling, editorial features, interviews, destination guides, and thought leadership content
- Collaborate closely with founders, advisors, members, and travel partners to uncover unique stories and perspectives
- Build a recognizable and differentiated brand voice
- Analyze performance metrics and continuously evolve content strategy based on audience behavior and engagement
- Experiment with new content formats, channels, and creative approaches
Requirements:
- This role is fully remote, but you are based in the U.S. and willing to work Eastern Standard Time (9am-6pm)
- Bachelor's degree is required
- A deeply creative storyteller with strong editorial instincts
- Equal parts strategist, creator, and entrepreneur
- Someone who naturally generates ideas rather than waiting for direction
- Obsessed with travel, culture, hospitality, luxury, and digital media trends
- Experienced in building or growing brands, communities, or audiences through content
- Comfortable being both visionary and hands-on
- Strong understanding of Instagram, TikTok, YouTube, newsletters, and evolving digital platforms
- Able to identify what makes content feel premium, differentiated, and emotionally engaging
- Passionate about creating content with depth, not just aesthetics
- Highly collaborative but self-directed
- **The ideal candidate has: **
- Experience growing a personal brand, media brand, publication, or luxury/travel-focused social presence
- Portfolio demonstrating strong storytelling and creative direction
- Experience creating viral, highly engaging, or culturally relevant content
- Background in luxury travel, hospitality, lifestyle, media, journalism, or creator-led brands preferred
- Strong visual and copywriting sensibility
- Experience working with founders or premium/luxury brands is a plus
Benefits:
- Competitive Compensation: Annual salary with a performance-based, discretionary bonus
- Comprehensive Benefits: Fully covered medical, dental, and vision insurance
- 401(k) Plan: Access to our retirement savings program
- Generous Time Off: Ample PTO plus company holidays to recharge and reset
- Career Growth: Opportunity to develop toward a senior leadership role, with increasing ownership and strategic decision-making over time.
- Flexibility: Remote work environment with the ability to manage your schedule effectively
- Innovative Market Leader: Join a forward-thinking company with a proven track record, backed by the influence, resources, and stability to keep breaking new ground
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