Head of Growth
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Job Description
Head of Growth leading marketing strategies, optimizing funnels and increasing revenue for a digital marketing firm focusing on high-ticket businesses.
Responsibilities:
- Liderazgo de Funnels y Revenue
- Optimizar constantemente los funnels de conversión para aumentar la generación de leads y la calidad de los mismos.
- Gestionar y evaluar embudos completos (desde los ads hasta la agenda con closers).
- Proponer nuevas estrategias basadas en análisis y métricas reales.
- Copywriting de conversión directa
- Redactar contenido que convierta para anuncios (TOFU/MOFU/BOFU), landing pages, emails, secuencias automatizadas y lead magnets.
- Dirigir la estrategia de mensajes persuasivos que conecten con el mercado objetivo y aumenten conversiones.
- Gestión de Paid Media y Campañas
- Supervisar campañas pagadas en Meta Ads, Google Ads y otras plataformas relevantes.
- Analizar resultados (ROAS, CAC, CPL, tasas de conversión) y proponer mejoras verificables.
- Coordinar con el equipo de media buyers y diseñadores para ejecutar creativos y estrategias.
- Colaboración con Ventas (Closers)
- Trabajar estrechamente con el equipo de closers para entender feedback de leads y ajustar estrategias.
- Mantener reuniones frecuentes para asegurar alineación y mejorar conversiones a agenda.
- Métricas, Reportes y Optimización
- Mantener trackers de performance actualizados (diarios/semanales).
- Entregar reportes claros al CEO sobre performance, wins y propuestas de mejora.
- Implementar pruebas, experimentos y ajustes de campaña basados en datos.
- Liderazgo de Procesos y Playbooks
- Actualizar procesos, playbooks y documentación de marketing.
- Implementar tecnología y herramientas que mejoren eficiencia y resultados.
- Fomentar la mejora continua del equipo y procesos.
Requirements:
- Experiencia comprobada generando revenue a través de funnels, preferiblemente en agencia de marketing o consultoría de performance.
- Experiencia con embudos de conversión directa y lanzamientos.
- Fuerte dominio de Meta Ads, Google Ads y otras plataformas de adquisición de tráfico.
- Experiencia sólida en copywriting de alto impacto (anuncios, páginas, emails).
- Capacidad analítica para interpretar métricas clave y tomar decisiones basadas en datos.
- Experiencia con herramientas de automatización y CRM (ActiveCampaign, HubSpot, o similares).
- Inglés avanzado (comprensión lectora y auditiva).
- Mentalidad driven y orientada a resultados, siempre buscando mejorar lo que se hace.
- Disfruta tomar decisiones basadas en datos y aprender constantemente de los resultados.
- Se adapta rápido a cambios y sabe moverse en entornos de alta velocidad.
- Proactivo y autónomo, sin necesidad de supervisión constante.
- Colabora de manera natural con equipos multifuncionales y comunica sus ideas claramente.
- Curioso y siempre interesado en nuevas herramientas, tendencias y formas de crecer.
- Tiene visión estratégica, pero sabe enfocarse en los detalles que importan para hacer que las cosas funcionen.
Benefits:
- Salario base competitivo: desde $4,000 USD / mes (dependiendo de experiencia y nivel de expertiz).
- Posibilidad de bonos y comisiones por resultados.
- Horario full-time, remoto con solapamiento en horario Eastern Time (8:00AM–5:00PM).
- Acceso a masterminds y eventos internacionales del sector.
- Viajes anuales con cobertura de estadía y apoyo logístico si se cumplen objetivos.
- Oportunidad de trabajar directamente con los líderes fundadores y aprender de experiencia real de negocio.
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