Head of Performance Marketing
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Job Description
Head of Performance Marketing leading user acquisition and growth strategy for consumer fintech. Collaborating with Marketing, Product, and Analytics to optimize performance across paid channels.
Responsibilities:
- Own paid acquisition strategy and performance targets across channels, driving scalable user growth
- Manage CAC, LTV, and unit economics, optimizing for efficient and profitable growth
- Lead channel execution and continuous optimization across paid media, testing and scaling new opportunities
- Build a high velocity creative testing engine in partnership with Social and Brand teams
- Optimize conversion across the funnel including landing pages and onboarding through experimentation in partnership with Product
- Partner with Operations and Analytics on attribution, measurement, forecasting, and budget allocation
- Manage external performance media agencies to ensure strong execution and accountability
Requirements:
- 10+ years of experience in performance marketing, growth, or paid acquisition within consumer tech, fintech, or high growth B2C companies
- Proven track record of scaling paid acquisition programs while improving efficiency and unit economics
- Deep expertise across major paid channels including paid social, search, and emerging platforms
- Strong analytical mindset with experience managing CAC, LTV, attribution, and forecasting models
- Experience building and scaling creative testing frameworks and collaborating closely with Brand and Creative teams
- Demonstrated ability to lead cross functional initiatives with Product, Analytics, and Marketing teams
- Drive and proactivity – everyone here is a builder and executor
Benefits:
- Competitive base salary, stock options, and health benefits from Day 1
- 401(k) plan with company match
- Remote-friendly (US), flexible time off (FTO), and opportunities for growth
- A high-growth, mission-driven, inclusive culture where your work has real impact
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