Head of Product-Led Growth, PLG

Posted 98ds ago

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Head of PLG scaling revenue engine for CloudTalk's micro customers. Owner of self-serve journeys driving acquisition to retention across Europe.

Own PLG as a revenue engine: Take end-to-end ownership of the self-serve / PLG funnel: acquisition → signup → onboarding → activation → paywall → expansion → retention for micro customers.
Maximize revenue from the self-served micro segment and tie your roadmap directly to revenue, expansion and retention outcomes.
Design the post-signup journey: Map and continuously refine the post-signup journey: from account creation to first successful call and ongoing usage.
Set “when to human” rules: Define and iterate on “when to human” rules – when a user should stay fully self-serve vs. when to route to Sales, CSM or CS team.
Run fast experiments with a dedicated squad: Lead a PLG team of ~2–3 software engineers with a high-velocity, test-and-learn mindset.
Partner across GTM: Work closely with Marketing, Sales, CS, RevOps, and Data to make PLG a company-wide revenue engine, not a silo.

You’ve owned or significantly influenced self-serve / PLG funnels and can point to specific wins (e.g. +X% trial-to-paid, +Y% NRR, reduced churn, faster activation).
You’re obsessed with UX for onboarding & activation.
You know how to design or co-design clean, intuitive onboardings that get users to value quickly.
You’re able to define a PLG strategy and roadmap, and just as happy to rewrite a paywall, spec a test, or refine a signup step.
You’re data- and experiment-driven.
You’re fluent in funnels, cohorts, and A/B tests, and you can structure clear hypotheses, success metrics, and post-mortems.
You thrive in cross-functional environments.
You enjoy collaborating with Marketing, Sales, CS, and RevOps to make PLG a company-wide revenue engine.