Lead Insights Analyst
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Job Description
Lead Insights Analyst at Chartis Interactive leveraging digital marketing expertise for actionable client insights. Collaborating with stakeholders to enhance data flow and collection.
Responsibilities:
- Leverage expertise in digital marketing to generate actionable insights
- Collaborate with business, marketing and IT stakeholders to implement best practices
- Participate in the development and execution of fact-based reporting
- Create business insights, dashboards, standardized reports, statistical models and customer segmentation
- Develop and implement a comprehensive analytics strategy to support the client’s business objectives
- Define key performance indicators (KPIs) and develop dashboards and reports to track and measure performance against these metrics
- Collect and analyze data from various sources to identify trends and opportunities
- Oversee and perform hands-on analysis and provide actionable insights to stakeholders
Requirements:
- 7-9+ years of experience in digital analytics, digital marketing analytics, and/or e-commerce analytics
- Comprehensive knowledge of GA4 or Adobe analytics suite
- Power user of either GA4 or Adobe Analytics
- Clickstream analysis using Google BigQuery
- Strong business acumen in finance, marketing, statistics, or project management
- Experience with data manipulation languages (SQL, R, Python, etc.)
- Solid SQL skills
- Experience interacting directly with user experience, onsite search, merchandising, and/or digital marketing teams
- Familiarity with visualization tools and methodology (Looker, Power BI, Tableau)
- Knowledge of Google Adwords, Google Doubleclick, or Clicktale is a plus
- Academic background in analytics, statistics, marketing, business, or related field
- Undergraduate college degree required; MA or MBA preferred
Benefits:
- Retirement savings plans (401K) and vacation programs
- An environment that encourages networking and collaboration across clients and other functions of the businesses
- Active engagement with expert internal team members to improve skill sets and career development
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