Lifecycle Automation Specialist
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Job Description
Lifecycle automation specialist building and testing personalized student engagement workflows. Supporting Risepoint’s university partners delivering online education programs.
Responsibilities:
- Build, configure, test, and deploy lifecycle automation solutions using established implementation patterns, operational standards, and quality assurance practices
- Configure audiences, automation workflows, personalization, and engagement logic in accordance with approved solution designs and established implementation practices
- Perform quality assurance testing to validate automation functionality, data accuracy, personalization, and customer experience prior to production deployment
- Monitor automation performance, identify execution issues, troubleshoot routine implementation challenges, and escalate complex issues when appropriate
- Partner with Senior Automation Specialists and Automation Managers to implement lifecycle automation solutions while developing technical expertise in automation design and orchestration
- Collaborate with Automation Enablement to support production readiness, validate implementation requirements, and ensure solutions align with established platform standards
- Maintain accurate documentation of automation solutions, implementation activities, testing results, and operational updates
- Identify implementation improvements to strengthen automation quality and execution consistency
Requirements:
- Typically 1+ years of experience supporting CRM, marketing automation, lifecycle marketing, campaign operations, or marketing technology platforms
- Experience configuring or supporting marketing automation, customer engagement, or CRM solutions
- Strong analytical thinking, attention to detail, organizational skills, and commitment to delivering high-quality work
- Bachelor's degree in Information Systems, Marketing Technology, Business, Computer Science, or related field (or equivalent practical experience)
- Understanding of customer journey concepts, automation workflows, segmentation, testing, and quality assurance principles
- Exposure to email, SMS, or multi-channel customer engagement technologies
- Experience with Salesforce, Salesforce Marketing Cloud or comparable enterprise marketing automation platforms
- Familiarity with SQL, AMPscript, or other marketing technology scripting languages
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