Lifecycle Marketing Manager – Expansion
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Job Description
Lifecycle Marketing Manager at Common Room managing customer engagement and revenue growth strategies. Building automated programs and collaborating cross-functionally to enhance product adoption.
Responsibilities:
- You'll own the lifecycle engine that turns new and existing customers into power users, dormant accounts into re-engaged buyers, and satisfied users into upsell opportunities.
- Building automated programs that drive product adoption, feature discovery, and account growth—all while working cross-functionally with Product, Customer Success, and Sales to identify the moments that matter.
- Build and optimize lifecycle campaigns that directly drive net revenue retention.
- Create the content and experiences that help customers get more value.
- Partner with Product to understand feature usage patterns and identify expansion opportunities.
- Work with Customer Success to build playbooks that combine high-touch and automated motions.
- Collaborate with Sales to surface high-intent signals and warm leads for upsell conversations.
- Feed insights from RevOps to refine segmentation, scoring, and campaign triggers.
Requirements:
- 4-6 years in B2B SaaS lifecycle, customer, or growth marketing – You've built email nurture programs, onboarding flows, or expansion campaigns that drove revenue
- Expansion mindset – You understand the difference between acquiring customers and growing them; you've owned NRR or expansion metrics before
- Marketing automation expertise – You're proficient in tools like HubSpot, Marketo, Iterable, Customer.io, or Braze; you can build complex workflows and segmentation logic
- Data fluency – You're comfortable in Salesforce, Snowflake/Omni/Metabase, or similar; you use data to identify opportunities and measure impact
- Strong writer – You can craft email copy that converts, write webinar scripts that engage, and create training content that educates
- Systems thinker – You see the customer journey as an interconnected system, not a series of one-off campaigns
- Comfortable presenting – You've run webinars or customer training sessions and feel confident on video/live
Benefits:
- Competitive base compensation with meaningful equity ownership
- Health insurance including medical, dental, and vision, HSA and FSA
- We pay 100% of your employee premium and 50% of your premium for any dependents
- Unlimited Paid Time Off
- Paid Company Holidays
- Work from home policy including a laptop and support for your home office needs
- Monthly Remote Stipend
- 401(k) self contribution
- Paid Family Leave
- Opportunity to join a diverse, passionate, and fun team at a pivotal time in the company’s lifecycle
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