Manager, Demand Marketing – Banking
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Job Description
Demand Marketing Manager developing marketing programs to support sales growth in CSG's banking business. Collaborating on campaigns and enhancing messaging based on market conditions.
Responsibilities:
- In partnership with Demand Marketing leadership, develop, maintain and execute innovative marketing programs for CSG’s global banking business to meet and exceed lead and opportunity goals, and support sales growth
- Act as the main marketing contact for banking teams, ensuring programs build early-stage interest and support opportunities through the full sales process
- Work closely with banking sales, product and global marketing teams to review, improve, evolve and maintain CSG’s product and brand banking messaging and positioning based on market conditions and customer needs
- Measure campaign performance, review results and make ongoing improvements to increase effectiveness and efficiency
- Collaborate on marketing content such as case studies, customer stories and thought leadership that supports demand generation programs
Requirements:
- Bachelor’s Degree in Marketing, Business or Communications, or the equivalent work experience
- 4-5 years of banking marketing experience, including strong demand marketing program expertise including proven responsibility for multiple, multi-touch marketing initiatives, preferably in a B2B technology environment
- Strong project management and planning skills
- Ability to think strategically, generate creative solutions, manage multiple projects, and achieve successful business results
- Ability to work with all levels of internal staff, clients and prospects and develop strong working relationships across the organization
- Knowledge of how to effectively prioritize and get things done in a fast-paced, fluid environment
- Familiarity with a variety of marketing campaign management tools and technologies (i.e. Salesforce, Pardot, Asana, etc.)
Benefits:
- Work from Home, in-office, or hybrid
- Employee Belonging Groups
- Healthcare: Dental, Medical, and Vision
- Paid Vacation, Volunteer, and Holiday Time Off
- And so much more
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