Manager, Paid Search
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Job Description
Paid Search Manager at Bluehost overseeing global search campaigns on Google and Microsoft. Analyzing data to optimize for ROI and collaborating with teams for effective strategies.
Responsibilities:
- Manage and optimize global paid search campaigns across Google Ads and Microsoft Ads.
- Develop and execute strategies leveraging SEM and Performance Max (PMax) to maximize ROI.
- Analyze campaign data and generate insights to improve efficiency using levers including budgeting, audience targeting, bidding strategies, and creative effectiveness.
- Drive the testing of advanced Google Ads capabilities, including PMax, AI Max and smart bidding.
- Test and iterate on ad creatives, copy, keyword mix and landing pages to enhance conversion rates.
- Stay updated on global paid search trends, platform updates, and industry best practices to inform campaign strategy.
- Collaborate with cross-functional teams, including analytics, creative, and regional marketing teams, to ensure alignment with business objectives.
- Manage budgets efficiently, ensuring campaigns are meeting KPIs while maximizing return on ad spend.
- Report on campaign performance, providing clear insights and recommendations for optimization.
Requirements:
- 3-5 years of hands-on experience managing paid search campaigns, preferably in an global setting.
- Strong expertise in Google Ads and Microsoft Advertising.
- Proven experience with Google Performance Max (PMax) is a must.
- Ability to work independently, proactively solve problems, and drive results.
- Strong analytical skills with experience using Tableau/Adobe Analytics, Google Ads reporting, and other performance measurement tools.
- Familiarity with bid strategies, audience segmentation, and keyword research in a multi-market environment.
- Experience with automation tools is a plus.
- Strong communication skills to present findings and collaborate with global teams.
Benefits:
- Excellent pension scheme
- Generous vacation days
- Lunch in the office
- Education sponsorship
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