Marketing Analyst I, II
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Job Description
Marketing Analyst analyzing web traffic, campaign performance, and paid advertising for ACT, an education assessment organization. Building dashboards and optimizing D2L marketing strategy through digital measurement.
Responsibilities:
- Analyze web traffic and campaign performance data to identify trends, patterns, and insights
- Develop and maintain marketing dashboards and reports for ongoing and ad-hoc requests
- Collaborate with the marketing team to establish campaign tracking goals and KPIs
- Translate stakeholder needs into measurement and analytics solutions
- Provide data-based recommendations to optimize marketing performance and identify opportunities
- Learn and understand web measurement, tracking setup, user flows, GA4, and GTM
- Contribute to analysis, regular reporting, and ad-hoc requests
- Contribute to media planning, optimization, and identifying improvement opportunities
- Work with stakeholders to define problems, update measurement, and develop recommendations
- Lead analytics projects and address larger questions related to user behavior and marketing performance
- Communicate D2L marketing goals, opportunities, funnel, and digital strategy
- Identify and pursue self-directed analytics projects
- Contribute to strategy development for the D2L market
Requirements:
- Marketing Analyst I: At least 1 year of experience in marketing analysis, with a focus on web analytics and paid advertising
- Marketing Analyst II: At least 3 years of experience in marketing analysis, with a focus on web analytics and paid advertising
- Proficiency in web analytics tools such as Google Analytics or Adobe Analytics
- Experience with tagging and management systems such as Google Tag Manager
- Strong analytical and problem-solving skills
- Experience with analysis and presentation tools such as Excel, Looker Studio, or Tableau
- Ability to organize data across sources and manage multiple data sets
- Knowledge of digital marketing channels and advertising metrics
- Bachelor’s degree in Marketing, Economics, Informatics, Business, or related area of study, or equivalent combination of education and experience from which comparable knowledge and abilities can be acquired
- Experience with web optimization and tools such as VWO or Adobe Target is a plus
- Basic familiarity with Snowflake or similar data warehouse is a plus
- Familiarity with LLM tools such as Claude, ChatGPT, or Gemini and implementing tools in workflows is a plus
- Applicants must be authorized to work in the U.S. without the need for visa sponsorship
- Completion of the ACT National Career Readiness Certificate is recommended
- Finalists must pass a criminal background check as a condition of employment
Benefits:
- Company paid life insurance
- Medical insurance
- Dental insurance
- Vision insurance
- Flexible health and dependent spending accounts
- 401(k) retirement savings with company match
- Paid holidays
- Paid time off
- Diverse and inclusive workplace
- Opportunities for team member growth
- Experiences to strengthen team connections, explore ideas, learn from customers, and celebrate success
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