Marketing Analyst I/II
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Marketing Analyst optimizing web analytics, advertising, and campaign measurement for ACT’s education assessments. Building dashboards and recommending improvements to D2L marketing performance.
Responsibilities:
- Analyze web traffic and campaign performance data to identify trends, patterns, and insights
- Develop and maintain marketing dashboards and reports for ongoing and ad-hoc requests
- Collaborate with the marketing team to establish campaign tracking goals and KPIs
- Translate stakeholder needs into digital measurement solutions
- Provide data-driven recommendations to optimize marketing performance and surface opportunities
- Learn and contribute to web measurement, tracking setup, user flows, GA4, and GTM
- Contribute to analysis, regular reporting, and ad-hoc requests
- Contribute to media planning and optimization and identify opportunities for improvement
- Work with stakeholders to define problems, update measurement, and develop recommendations
- Lead analytics projects and address larger questions related to user behavior and marketing performance
- Speak to D2L marketing goals and opportunities, the funnel, and digital strategy
- Identify opportunities and pursue self-directed analytics projects
- Contribute to strategy development for the D2L market
Requirements:
- Marketing Analyst I: At least 1 year of experience in marketing analysis, with a focus on web analytics and paid advertising
- Marketing Analyst II: At least 3 years of experience in marketing analysis, with a focus on web analytics and paid advertising
- Proficiency in web analytics tools such as Google Analytics or Adobe Analytics
- Experience with tagging and management systems such as Google Tag Manager
- Strong analytical and problem-solving skills
- Experience with analysis and presentation tools such as Excel, Looker Studio, or Tableau
- Ability to organize data across sources and manage multiple data sets
- Knowledge of digital marketing channels and advertising metrics
- Bachelor’s degree in Marketing, Economics, Informatics, Business, or related area of study, or equivalent combination of education and experience from which comparable knowledge and abilities can be acquired
- Experience with web optimization and tools such as VWO or Adobe Target is a plus
- Basic familiarity with Snowflake or similar data warehouse is a plus
- Familiarity with LLM tools such as Claude, ChatCPT, or Gemini and implementing tools in workflows is a plus
- Applicants must be authorized to work in the U.S. without the need for visa sponsorship
- Finalists will be subject to a criminal background check
- Completion of the ACT National Career Readiness Certificate is recommended
Benefits:
- Company-paid life insurance
- Medical insurance
- Dental insurance
- Vision insurance
- Flexible health and dependent spending accounts
- 401(k) retirement savings with company match
- Paid holidays
- Paid time off
- Inclusive and equitable workplace
- Opportunities for team-member growth
- Experiences to strengthen connections, explore ideas, learn from customers, and celebrate success
Similar Jobs
Product Marketing Analyst (Mid-Level)
Analista de Product Marketing promovendo o SaaS Checklist Fácil. Executando go-to-market, análises competitivas e capacitação comercial em empresa de soluções SaaS.
Marketing Data Analyst
Marketing Data Analyst turning advertising, lettings, and social-media data into decisions for student-property campaigns. Supporting tenant communications, market research, and marketing-budget tracking.
Digital Marketing Analyst I
Analista de Marketing Digital monitorando dados orgânicos, tráfego e dashboards na Ânima Educação. Apoio à análise tecnológica e à transformação educacional.
Power Marketing Analyst
Power Marketing Analyst analyzing U.S. electricity markets for Hanwha Renewables' utility-scale solar and storage portfolio. Supporting RFPs, pricing forecasts, regulatory research, and power marketing partnerships.
Senior Analyst, Performance Marketing
Paid Search & Social Analyst optimizing Google, Microsoft, and social advertising campaigns for Assembly, a global brand performance agency. Driving measurable growth through testing, tracking, attribution, and performance reporting.
Marketing Analyst I, II
Marketing Analyst analyzing web traffic, campaign performance, and paid advertising for ACT, an education assessment organization. Building dashboards and optimizing D2L marketing strategy through digital measurement.
Marketing Data Analyst
Marketing Data Analyst uncovering insights for Zicasso, a luxury custom travel company. Optimizing acquisition, retention, campaigns, funnels, and reporting through SQL, Python, Tableau, and Looker Studio.
Digital Marketing Analyst – Mid-Level
Analista de Marketing Digital promovendo a plataforma SaaS da Nixweb com conteúdo, mídia paga e remarketing. Criando campanhas e apoiando estratégias comerciais em trabalho 100% remoto.
Marketing Analyst
Marketing Analyst converting campaign data into actionable decisions for a UK-based marketing business. Tracking funnels, dashboards, attribution, and tests while reporting clear recommendations on UK business hours.
Senior Field Marketing Analyst
Field marketing analyst driving Brazil demand generation for SonicWall, a cybersecurity solutions provider. Planning campaigns, events, localized content, partner programs, and ROI reporting with sales teams.
Marketing Business Analyst – Operations Coordinator
Marketing Business Analyst coordinating CRM integrations, reporting, and launches for SafeLease’s commercial property insurance business. Translating marketing requirements into technical specifications and keeping cross-functional projects on track.
Marketing Analyst
Marketing Director at Plume developing global marketing strategy and leading the marketing team. Focused on scaling adoption of tokenized RWAs among crypto-native and institutional audiences.
Senior Marketing Analyst
Senior Marketing Analyst shaping Stitch Fix's marketing strategy through data-driven insights and scalable reporting solutions. Collaborating with cross-functional teams to drive analytics and improve marketing performance.
Omnichannel Marketing Analyst
Omnichannel Marketing Analyst leveraging insights to drive digital growth for Mondelez brands. Analyzing business performance and supporting strategic initiatives for key customers.
Marketing Operations Assistant – Marketing Analyst
Marketing Operations Assistant supporting Marketing Team in managing HubSpot and executing campaigns. Organized and detail-oriented role with a focus on growth opportunities and reporting.
Growth Marketing Analyst
Growth Marketing Analyst turning marketing data into actionable insights for Pine Services Group. Collaborate with various teams to report insights and support growth strategies.
Marketing Analyst
Marketing Analyst responsible for optimizing advertising campaigns and improving performance metrics for a leading social discovery company. Join a global team working remotely from various locations.
Lifecycle Marketing Analyst, Braze
Lifecycle Marketing Analyst for Wellhub's Marketing Operations team in Brazil, optimizing Braze tools for marketing campaigns and automation.
Marketing Analyst – Attribution Focus
Marketing Analyst at Promova focusing on building attribution systems for marketing effectiveness. Collaborating with teams to drive data-informed scaling decisions in a remote environment.
Marketing Analyst
Marketing Analyst managing attribution systems and data analysis for a remote language education company. Driving creative strategy and funnel scaling through insights.