Marketing Automation UX Designer
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Job Description
Marketing Automation UX Designer at WEX transforming complex automated workflows into seamless, intuitive user experiences. Collaborating across marketing strategy and user-centric design while innovating with emerging technologies.
Responsibilities:
- Design the visual logic for complex automated "drip" campaigns, ensuring branching logic is clear and user-friendly for stakeholders to review.
- Create high-converting, responsive designs for automated emails, SMS, and dynamic landing pages, focusing on accessibility and brand consistency.
- Design experiments to test variables like timing, CTAs, and layout. Use data-driven insights to iterate on automated flows.
- Work within Salesforce Marketing Cloud to ensure design assets are technically compatible with the automation engine.
- Collaborate with data analysts to use behavioral triggers (e.g., "abandoned cart" or "last login") to trigger personalized UI elements.
Requirements:
- Bachelor's degree in marketing, business, or a related field.
- Senior experience in marketing automation and personalization development, with demonstrated success.
- Proficiency in Figma, Adobe XD, or similar tools.
- Mobile-first design principles (Links to your portfolio provided during application process required for consideration).
- Familiarity with HTML/CSS for email; understanding of API triggers and logic.
- Hands-on experience with Salesforce Marketing Cloud, or similar tools.
- Ability to explain complex technical logic to non-technical stakeholders.
- UX Methods as Wireframing, prototyping, user testing, and behavioral psychology.
Benefits:
- comprehensive and market competitive benefits
- designed to support your personal and professional well-being
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