Senior Content Marketing Strategist
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Job Description
Senior Content Marketing Strategist at Automattic responsible for content strategy and visibility for WordPress VIP. Collaborating on original research and managing cross-functional teams.
Responsibilities:
- Own how content earns brand authority, accelerates pipeline, and defines POV on the future of the web.
- Decide what content to make and when to ship.
- Ship original research that lands category claims.
- Own the visibility strategy on search and AI-driven discovery.
- Manage the content strategy translating business priorities into a comprehensive content plan.
- Ship research reports every quarter, each anchored in proprietary data with a defensible take.
- Set strategy for how to win on traditional search and AI-driven discovery.
Requirements:
- 8+ years in B2B SaaS content marketing, ideally enterprise SaaS or technology
- Track record of driving original research reports—multiple shipped, with measurable impact on brand authority and pipeline
- First-class writing and editing ability; you can distill complex subjects clearly for a sophisticated enterprise audience
- Hands-on AI fluency—you use AI agents and LLM tools daily and can show specific examples of how you’ve built or implemented them
- Strong measurement conviction—you can name the right metrics for content at this stage and report on them holistically
- Experience marketing to CMOs, CTOs, or CIOs
- Familiarity with GA4, Looker Studio, SEMRush, Ahrefs, Salesforce, HubSpot, and Parse.ly for pipeline and attribution reporting
- Experience leading content strategy in a contractor-heavy or hybrid in-house/contractor model
- Bachelor’s degree or equivalent professional experience.
Benefits:
- Open vacation policy
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