Marketing Data Analyst
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Job Description
Marketing Data Analyst turning advertising, lettings, and social-media data into decisions for student-property campaigns. Supporting tenant communications, market research, and marketing-budget tracking.
Responsibilities:
- Identify the best platforms for advertising properties through marketing research and analysis of previous platform performance
- Set up adverts and manage advert phasing using market research and city knowledge
- Track third-party advertising platforms, including ROI, platform opportunities, and listing performance
- Own ongoing performance analysis across platforms and adverts, providing reports and recommendations
- Audit advertising data quality in the CRM system
- Maintain and optimise online advertising systems, including the website and Google adverts
- Keep internal tracking systems accurate and up to date
- Provide management reports on ROI and other KPIs
- Analyse competitor listing strategy, pricing, and lease-up velocity
- Recommend B&B listing strategy and pricing
- Analyse enquiries, viewings, and reservation requests against historical performance to identify trends
- Report market research findings and recommendations to management
- Act as key contact for existing customers during the lettings season
- Inform tenants about the viewings process and strategy and provide property lettings progress updates
- Work with Customer Services to report and resolve issues during the lettings season
- Support the Head of Department with first-year tenancies affected by the Renters Rights Act and renewal tenancies
- Help shape outbound communication format and tone and monitor adherence to communication guidelines
- Manage leafleting campaigns and report their impact
- Help organise enquiry-generation events and analyse enquiry-generation performance
- Create and manage B&B’s social media strategy and support targeted advertising campaigns
- Analyse and report on social media performance
- Set up the local office for the peak lettings campaign
- Track marketing-budget spending with support from the Head of Department
- Report to the Head of Lettings and Marketing and work closely with the Lettings Operations Manager
Requirements:
- Experience building data dashboards using analytics tools and creating shareable, understandable reports
- Experience analysing large datasets and extracting key insights
- Using AI to optimise analytics and efficiency
- Advanced Excel and Google Sheets skills, including pivot tables and lookups
- Experience managing data quality and reporting across multiple platforms
- Confidence presenting written and verbal data insights to non-technical colleagues and senior management
- Practical, flexible, hands-on approach
- Ability to prioritise and manage own workload and communicate progress clearly
- Sharp attention to detail
- Inquisitive approach to data
- Familiarity with major student property portals such as Rightmove, SpareRoom, Student.com, and UniHomes (desirable)
- Understanding of the student lease-up cycle (desirable)
- Social scheduling tools and basic design skills such as Canva (desirable)
- Experience setting up and managing Google adverts and website traffic tracking (desirable)
- Fiber internet recommended at 100/50 Mbps
- Backup internet capable of at least 20 Mbps
- Quiet, conducive home workspace
- Wired Ethernet connection preferred during work hours (optional)
- Power backup/UPS preferred where frequent outages occur (optional)
Benefits:
- HMO coverage available after three months of engagement
- Leave credits available after three months of engagement
- Work from home alongside a collaborative team
- Structured engagement program
- Client-specific training
- Supportive remote environment focused on growth and mutual success
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