Marketing Manager – Demand Generation
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Job Description
Marketing Manager leading demand generation strategies for a B2B software company. Focusing on multi-channel campaigns to accelerate business growth and pipeline development.
Responsibilities:
- Lead the evolution of demand generation, directly contributing to the growth of the sales pipeline;
- Develop, test, and scale new acquisition channels, increasing our capacity to generate business opportunities;
- Plan and execute multichannel initiatives, including paid media, content, SEO, LinkedIn, events, partners, communities, and other strategies relevant to our market;
- Partner with Sales and Product to turn market opportunities into campaigns that accelerate business generation;
- Monitor KPIs, test hypotheses, and continuously optimize the team's activities, prioritizing business impact;
- Lead and develop the Marketing team, fostering autonomy, high performance, and a focus on delivering business results;
- Manage the department budget and develop strategic partnerships, ensuring efficiency and return on marketing investments;
- Work closely with the CEO and company leadership to review results and identify growth opportunities.
Requirements:
- Experience leading Marketing in SaaS B2B companies;
- Experience in the Telecom market, ISPs, or network infrastructure;
- Proven track record in demand generation and growing the sales pipeline;
- Experience with consultative B2B sales and longer, more complex sales cycles;
- Experience building and executing multichannel strategies;
- Ability to combine business vision with strong execution;
- Experience in team development;
- Analytical, data- and results-driven profile;
- Intermediate English.
Benefits:
- Meal/food and grocery allowance (VA/VR): R$700.00 on a Flash card – full freedom of choice;
- Equipment allowance – to ensure a comfortable work setup;
- Bradesco Health and Dental plan;
- Education support – we support your ongoing development;
- Birthday gift – because we like to celebrate together;
- Length-of-service recognition – we value your time with us;
- Language learning support – so you can go beyond borders;
- TotalPass (exclusive for the employee);
- ACATE & SESC membership – exclusive benefits;
- Online onboarding and social events.
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