Marketing Manager
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Job Description
Experienced Marketing Manager overseeing multi-location marketing operations for a growing law firm. Collaborating to ensure brand consistency and effective lead generation across channels.
Responsibilities:
- Assist in developing and executing the firm’s multi-location marketing strategy across digital and social channels
- Manage marketing calendars, timelines, workflows, and campaign priorities
- Oversee content creation for blogs, landing pages, videos, ads, email campaigns, and social media
- Support brand consistency across all markets, platforms, and practice areas
- Lead cross-department communication to ensure marketing initiatives align with intake, operations, and business needs
- Manage SEO strategy including on-page optimization, technical updates, keyword planning, and performance reporting
- Lead PPC and paid media campaigns across Google, Meta, and other relevant platforms
- Oversee digital ad planning, creative reviews, A/B testing, and performance optimization
- Collaborate with agencies or internal teams to ensure KPIs are met
- Track and report on ROI, cost per lead, conversion rates, and channel performance
- Manage marketing projects from concept to execution
- Oversee vendor, contractor, and agency relationships
- Supervise junior marketing staff, providing mentorship, feedback, and performance support
- Ensure deadlines are met and projects are delivered at a high standard
- Implement strong workflow, approval, and documentation processes
- Maintain website updates, landing pages, and digital assets in coordination with the Director of Marketing
- Review and approve creative assets, messaging, and brand materials
- Monitor SEO performance and provide recommendations for content improvements
- Collaborate with internal writers and attorneys to ensure accuracy and compliance
- Produce weekly and monthly performance data
- Analyze trends in intake data, ad spend, traffic, rankings, and engagement
- Recommend improvements for efficiency, lead quality, and user experience
Requirements:
- 8+ years of marketing experience, preferably in a law firm or professional services environment
- Experience marketing for multi-location or multi-state businesses
- Law Firm experience preferred
- Proficient in SEO, PPC, Google Ads, Meta Ads, Google Analytics, Google Tag Manager, and SEM tools
- Strong understanding of digital marketing KPIs, attribution, and reporting
- Proven experience managing projects, supervising team members, and leading vendors or agencies
- Excellent copywriting, communication, and organizational skills
- Ability to thrive in a high-volume, fast-paced environment
- Strong project management background with experience using platforms like Monday.com or similar
- Bachelor’s degree in Marketing, Communications, Business, or related field preferred
Benefits:
- Competitive salary and performance-based incentives
- Health, dental, and vision benefits
- 401(k) plan with employer match
- Opportunities for professional development and growth
- A collaborative and mission-driven environment where innovation is encouraged
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