Marketing Specialist, BeNeLux, UK & Ireland
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Job Description
Marketing Specialist responsible for developing and implementing marketing strategies for BeNeLux and UK&Ireland at SOLPLANET. Focus on brand awareness through various communication channels.
Responsibilities:
- The Marketing Specialist BeNeLux and UK&Ire is responsible for the Marketing Strategy as well as for defining, coordinating and ensuring the successful implementation and steering of the Marketing activities in the named countries.
- This role will be responsible for aligning with the Country Managers responsible for these countries, on strategic priorities based on the analysis of the competitive environment and customer segments, to elaborate plans that adjust to the countries’ needs and characteristics to achieve the set growth targets.
- As a member of the Global Solplanet Marketing Team, contribute to the management of the company’s owned communication channels, with a special focus on social media, newsletters, local homepages, and blog articles.
- Enhance overall brand awareness by designing marketing plans and implementing activities that strengthen brand positioning in the market, engage target audiences, and align with the company’s growth objectives.
- Manage community engagement and Marketing Qualified Leads (MQL) within the CRM, ensuring timely follow-up by the responsible sales team.
- Plan, steer and control local marketing budgets for the four countries and coordinate the alignment and request of monthly and quarterly budgets within the context of the yearly budget framework.
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2-3 years of professional experience in marketing, with an overarching perspective and experience in several subareas of Marketing.
- Demonstrated ability to own the marketing responsibility for various local markets and work collaboratively with local sales and central marketing teams to drive unified marketing efforts.
- Experience in budget management and optimizing marketing spending for maximum ROI.
- Strong communication and presentation skills, with the ability to engage stakeholders at all levels.
- Proven experience in building and maintaining relationships with local media, agencies, and other external partners.
- Experience in the use of CRM systems such as HubSpot (or similar platforms) for lead management, campaign execution, and performance reporting.
- Strong analytical skills with the ability to interpret data and transform insights into actionable strategies.
- Excellent written and verbal communication skills, with the ability to create compelling content tailored to various channels.
- Experience collaborating with cross-functional teams.
- Fluency in Dutch and English. Additional languages are a plus.
- Interest in the solar energy industry. Prior work experience in a PV-related industry is not a necessity but will be an advantage.
Benefits:
- An International Team Environment: Join a talented group of marketers from diverse cultural backgrounds who collaborate closely with true team spirit.
- Ownership and Impact: Take on responsibility from day one and enjoy the freedom to bring your ideas to the table, making a meaningful contribution and leaving your footprint.
- Flexible Work Setup: Benefit from a fully remote work environment that supports a healthy work-life balance.
- Value-Driven Culture: Be part of a company that prioritizes values, fosters flat hierarchies, and ensures approachable and supportive leadership.
- A Multi-Cultural Workplace: Work with colleagues from various cultures and perspectives, contributing to an enriching and inclusive work experience.
- Professional Growth Opportunities: Grow your career in an international environment that leverages your abilities, skills, and expertise, while offering pathways for long-term development.
- Be Part of a Growing Industry: Join an ambitious and rapidly expanding Solplanet team, where fast decision-making and energy drive strong opportunities for you to succeed in cultivating your career within the renewable energy industry.
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