Marketing Specialist
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Job Description
Marketing Specialist focusing on lead generation and campaign execution for Kobalt.io, a cybersecurity firm. Managing logistics, content operations, and IT sales enablement.
Responsibilities:
- Manage the end-to-day logistics of lead generation campaigns, including email nurturing sequences, webinar coordination, and social media marketing
- Act as the bridge between Marketing and Sales by ensuring the sales team is equipped with up-to-date collateral, case studies, and pitch decks that address current cyber threats
- Support the editorial calendar by proofreading technical content, formatting blog posts in the CMS, and ensuring consistent brand voice across channels
- Maintain CRM hygiene (list segmentation and lead scoring) and assist in compiling monthly performance reports on MQLs, engagement rates, and ROI.
- Coordinate the tactical execution of industry trade shows and digital events, ensuring all deliverables—from booth graphics to follow-up emails—are executed on time.
Requirements:
- 1–3 years of experience in B2B marketing
- A genuine interest in technology and cybersecurity; you aren’t afraid to learn what "Zero Trust" or "Endpoint Protection" means
- Hands-on familiarity with marketing automation platforms and CRMs (e.g., HubSpot, Wordpress)
- Strong writing and editing skills, with an ability to communicate clearly and professionally
- An "execution-first" mindset: you take ownership of small details to ensure the big picture succeeds
- Bachelor's degree in Business, Marketing, or a related field (preferred).
Benefits:
- Comprehensive health and dental insurance
- RRSP matching
- Remote work with flexible hours
- Professional development opportunities
- BYOD (Bring Your Own Device) allowance
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