Marketing Specialist
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Job Description
Marketing Specialist responsible for driving pipeline and optimizing revenue through multi-channel campaigns at Copperleaf. Seeking innovative thinkers to enhance account-based marketing and digital strategies.
Responsibilities:
- Plan, execute, and optimize demand generation programs (email, paid media, webinars, digital campaigns) to drive marketing-sourced pipeline across key markets.
- Support and scale account-based marketing initiatives in collaboration with Sales and Marketing.
- Coordinate content creation and messaging, including emails, landing pages, speaker abstracts, digital touchpoints and webinar materials.
- Partner with the marketing team to amplify the lead-gen impact of physical and digital events.
- Own campaign performance tracking (KPIs: MQL, Engagement, CTRs, etc) and reporting using tools like Marketo, Salesforce, and other relevant platforms.
- Manage pre- and post-campaign lead lists, routing in CRM, and follow-up coordination with sales and BDRs.
Requirements:
- 4+ years of experience in B2B demand generation or digital marketing, ideally in the SaaS or tech space.
- Hands-on experience with marketing automation platforms (e.g. Marketo, Hubspot) and CRM systems (e.g., Salesforce).
- Exposure to ABM tools and tactics (e.g., Demandbase, 6sense, LinkedIn Ads).
- A collaborative, proactive mindset with the ability to juggle multiple projects across markets and teams.
- Fluent in English; additional European languages are a plus.
Benefits:
- Flexible paid time off, including sick and holiday
- Medical, dental, & vision insurance
- 401K with Company contribution
- Flexible spending accounts
- Life insurance and disability benefits
- Tuition assistance
- Community involvement and volunteering events
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