Mid-level Data Analyst – Insider Operations
Posted 1ds ago
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Job Description
Analista Pleno de Operação responsible for managing the Insider platform at Minerva Foods. Focused on implementing customer strategies and operational excellence with B2B clients.
Responsibilities:
- Manage and optimize the Insider platform (workflows, triggers, automations);
- Implement and maintain customer journeys and relationship management flows;
- Operate email, WhatsApp, SMS and web push campaigns;
- Run A/B tests and optimize campaign performance;
- Apply audience segmentations and validate list quality;
- Document processes and identify opportunities for improvement.
Requirements:
- Degree in Business Administration, Marketing or related fields;
- English - Level: Basic;
- Spanish - Level: Basic;
- **Solid experience with the Insider platform:**
- Management and optimization of **workflows, triggers and automations;**
- Implementation and maintenance of **customer journeys** and **relationship flows;**
- Operation of **multichannel** campaigns (Email, WhatsApp, SMS and WebPush);
- Execution of **A/B tests** and continuous performance optimization;
- Creation and validation of **audience segmentations** and list quality;
- Process documentation and continuous operational improvement.
- **Tools and Technologies**
- **Insider (required / strong differential);**
- CRM and automation platforms (Salesforce, RD Station, Braze, Adobe Campaign – differential);
- Google Analytics / GA4;
- BI tools (Looker Studio, Power BI);
- Excel / Google Sheets for data analysis and validation;
- Basic knowledge of **HTML/CSS for email marketing;**
- Basic SQL knowledge (desirable).
Benefits:
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