Online Marketing Manager
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Job Description
Online Marketing Manager at NAIRON, specializing in AI voice solutions. Developing digital marketing strategies and managing online campaigns with a collaborative team.
Responsibilities:
- Plan and execute online marketing campaigns
- Build and grow social media channels, especially LinkedIn
- Create and optimize content such as posts, blog articles, and case studies
- Contribute to the development of content strategy and brand positioning
- Develop and implement lead generation strategies
- Monitor and optimize campaign performance (KPIs, conversion rates)
- Support paid campaigns such as LinkedIn Ads and Google Ads
- Work with tools such as HubSpot or comparable platforms
- Build and manage marketing funnels and automation workflows
- Create and manage email campaigns and lead nurturing processes
- Develop, maintain, and optimize the CRM system
- Collaborate closely with the sales team for lead qualification
- Support the creation of sales enablement materials
Requirements:
- Degree or training in Marketing, Business Administration, Communications, or a comparable field
- Initial experience (Junior) or several years of experience (Manager) in online marketing, social media (especially LinkedIn), and content creation
- Experience with marketing automation and CRM tools such as HubSpot
- Strong understanding of customer journeys and sales funnels
- Analytical thinking and a data-driven approach
- Interest in AI, voice technology, and innovation
- German: business-fluent / native level
- English: very good written and spoken skills
- Nice to have: Experience in B2B marketing
- Knowledge of performance marketing
- Experience with tools such as Google Analytics or LinkedIn Campaign Manager
Benefits:
- Flexible Work Setup: Work fully remotely or from a co-working space — whichever suits you best.
- Equipment Provided: Company laptop provided for all employees.
- Future Office Option: Possibility to work from a dedicated office space in the future as the team grows.
- Collaborative Environment: Join a small, agile team where your contributions have a direct impact.
- Growth Opportunities: We are a fast-growing, dynamic company with many opportunities and diverse tasks.
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