Organic Content Marketing Specialist
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Job Description
Organic Growth Marketing Specialist driving non-paid content growth strategies for VIDIZMO. Collaborating with Product and Sales teams to optimize visibility and revenue from organic traffic.
Responsibilities:
- Own end-to-end organic strategy across SEO, AEO, and inbound channels
- Optimize content for search engines and AI answer platforms — Google SGE, featured snippets, Perplexity, ChatGPT, and emerging AI search surfaces
- Drive discoverability for high-intent, use-case-specific, and decision-stage queries
- Optimize organic journeys from first touch → demo → closed revenue
- Partner with RevOps on attribution modeling, lifecycle tracking, and funnel reporting
- Research, plan, and produce high-quality content including long-form blogs, landing pages, use case pages, comparison pages, and thought leadership pieces
- Leverage AI writing tools (Claude, ChatGPT, Copilot, Jasper, or similar) to accelerate content production — drafting, ideation, repurposing, and formatting
- Ensure all AI-assisted content is thoroughly reviewed, fact-checked, and refined before publication
- Maintain a consistent editorial voice aligned with VIDIZMO's brand and enterprise audience
- Translate complex technical capabilities (LLMs, RAG, multimodal AI) into clear, compelling content that resonates with buyers across industries
- Translate organic search data into actionable insights for Product (feature demand signals, emerging terminology, use case gaps)
- Align content strategy with market demand, product positioning, and Sales messaging
- Communicate performance clearly to leadership and cross-functional teams through dashboards, reports, and recommendations
Requirements:
- BS degree in CS, IT, Business, Marketing, or any relevant field
- 5+ years in organic growth, SEO, content marketing, or inbound growth roles
- Proven hands-on experience with AEO and modern search behavior (AI Overviews, SGE, conversational search)
- Strong B2B SaaS or regulated-market experience (enterprise, government, healthcare, legal, or similar)
- Demonstrated ability to connect search demand → content → pipeline → revenue
- Proficiency with AI writing tools and a clear, principled approach to reviewing and owning AI-assisted output
- Comfortable producing and editing long-form B2B content independently
- Analytical mindset — able to build dashboards, forecast organic performance, and report to leadership
Benefits:
- Health Insurance (OPD/IPD)
- Daily Lunch Facility
- Separate Maternity Cover
- Leave encashment
- Car Support Program
- Referral Bonus
- EOBI
- Bi-Annual Increment.
- Provident Fund
- Career Growth
- Bonus (benefits vary based on location)
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