Paid Ads Manager
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Job Description
Paid Ads Manager executing and optimizing multi-platform advertising campaigns. Supporting Crisp’s mission to grow law firm revenue through structured marketing operations.
Responsibilities:
- Build, launch, and manage paid advertising campaigns across Meta, Google Ads, LinkedIn, Reddit, TikTok, Nextdoor, and streaming platforms via Trade Desk
- Execute campaigns using approved strategy decks, targeting parameters, creative assets, and ad copy
- Launch campaigns accurately across top-, middle-, and bottom-funnel stages
- Upload, organize, and verify video and static assets before launch
- Manage and pace monthly ad budgets across multiple client accounts
- Monitor daily pacing to prevent underdelivery or overspend
- Execute approved budget reallocations and platform shifts
- Monitor campaign performance daily and identify issues, inefficiencies, and improvement opportunities
- Execute approved optimizations, including audience adjustments, creative refreshes, and funnel restructuring
- Support split tests by implementing variables, tracking results, and documenting outcomes
- Conduct pre-launch and post-launch audits covering objectives, targeting, exclusions, creative, ad copy, URLs, UTMs, and tracking
- Correct creative, targeting, and tracking errors immediately
- Set up and verify pixels, tags, and tracking using Google Tag Manager and platform-specific tools
- Confirm analytics access and tracking integrity across assigned accounts
- Verify assets and integrations before launches or campaign changes
- Troubleshoot non-firing tags and determine corrective steps
- Collaborate with Client Success Managers on approved campaign strategies and changes
- Interpret and execute internal campaign change requests
- Document campaign changes and execution status in internal systems
Requirements:
- 3–5+ years of hands-on experience managing paid media campaigns across multiple platforms
- Direct experience with Meta Ads Manager, Google Ads, and LinkedIn Ads
- Highly detail-oriented; able to catch errors others miss
- Comfortable managing multiple campaigns and budgets simultaneously without losing accuracy
- Strong organizational systems and discipline to follow documented processes
- Ability to work in a fast-paced environment with tight turnaround times
- Experience with campaign tracking, pixels, and analytics tools
- Comfortable operating in a non-client-facing role focused on execution and delivery
- Available to work full-time during US Eastern Time business hours
- Native-sounding, commanding spoken and written English
- Understanding and experience managing ads in the U.S. market
Benefits:
- Full compensatory day off the upcoming week when required month-end or month-start weekend work is performed
- Structured, well-documented paid media operation
- Meaningful responsibility and accountability
- Work with a team that values precision, discipline, and execution excellence
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