Paid Media Manager
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Job Description
Paid Media Manager directing multi-platform advertising for Acadia, a digital growth platform for mid-market disruptors. Optimizing campaigns, budgets, tracking, and client results.
Responsibilities:
- Develop the strategic direction of paid media advertising accounts across Google Ads, Bing, Facebook, LinkedIn, and Amazon
- Articulate paid media strategy verbally and in writing to the account management team
- Analyze campaign performance and diagnose performance issues
- Adjust campaigns to achieve client goals
- Generate reports on KPIs, conversions, revenue tracking, and other paid media metrics
- Maintain keyword bids, daily and monthly budgets, impression share, quality score, conversions, negative keyword lists, and other account metrics
- Research keywords, audience demographics, and competitors
- Create new ad campaigns, ad groups, and ad accounts
- Provide creative ad copy and display ad templates
- Monitor paid media advertising and digital marketing industry trends and developments
Requirements:
- 3–5 years of paid media experience (agency experience preferred)
- Expertise in Google Ads, including Performance Max, Demand Gen, and YouTube
- Expertise in Facebook Ads Manager
- Proficiency in Excel, including pivot tables and data analysis
- Strong understanding of digital measurement strategies, including conversion APIs, Floodlight tags, and GA4 setup
- Excellent communication and presentation skills
- Proven track record of campaign optimization and measurable results
- Google Ads, Meta, and Google Analytics certifications preferred
- Experience with Bing, LinkedIn, and Amazon Ads preferred
- Familiarity with SEMrush and Keyword Planner preferred
Benefits:
- Paid Holidays
- Paid vacation and sick time
- Closed Christmas Eve through New Year's Day
- Medical, dental, and vision insurance
- 401k Match
- Equity for All Program
- Opportunity for growth
- Flexible working hours
- Paid time off
- Floating holiday
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